HISTORY OF WLFI-TV
Through the years we've been there, covering news from where you live. In 1953, Dwight Eisenhower was President of the United States and Marilyn Monroe was queen of Hollywood. The average three-bedroom home sold for just under $5,000 and at 6:00 p.m. on June 15, Lafayette residents got their first glimpse of locally broadcast television on WFAM Channel 59.
It was a short glimpse, just four hours of programs, including The Sportsman's Club and Ringside with Rasslers. The reception wasn't very good, and only one of the 20-person staff had any television experience at all. The rest were radio personalities, challenged to double duty by WASK radio owner O.E. Richardson, who had recently received a permit to broadcast on television. What those early broadcast pioneers lacked in experience, they made up for in enthusiasm and courage.
WFAM later changed call letters to WLFI, and WLFI has been improving ever since, bringing news and entertainment to 180,000 households in a 13-county area of central Indiana.
Through changes in ownership, ranging from Sarkes Tarzian, Inc. to the current owners, Heartland Media, one thing has remained constant - WLFI's unswerving commitment to viewers and the Greater Lafayette community.
WLFI-TV is a member of the Heartland Media group. Heartland Media owns and operates 11 network-affiliated stations in the United States.