GREATER LAFAYETTE, Ind. (WLFI) -- United Way Greater Lafayette is partnering with a number of non-profits for a pie-in-the-face "make the match" fundraiser.
On Friday, Valley Oaks Health employees got a taste. The money will financially benefit United Way, which works to help fund non-profit needs across Tippecanoe County.
People can make a donation then challenge friends and family to match every dollar. Once the money is matched, the person who donated first will have to pie themselves in the face and post it on social media using the hashtags #MaketheMatch and #LiveUnited. The goal is not only to help United Way meet its fundraising goals this year but also to provide an activity for people to do that's safe and socially distanced. Lilly Endowment Inc. will also be matching every dollar of donations that are $100 or more.
Valley Oaks Director of Addictions Services, Mick Schoenradt is happy to have his team participate. He said United Way has greatly helped support Valley Oaks through the years.
"We've increased our senses five times just over the past year, year and a half so that's how many people are getting touched by what United Way does," said Schoenradt.
While United Way has helped Valley Oaks stay afloat with funding the First Responder Support Group and our Substance Use Prevention group for youth, Level Up. Schoenradt said Valley Oaks is hoping to continue doing the same for people with mental health needs, especially during this pandemic.
"The community's here waiting to help you," said Schoenradt. "If you have an addiction, mental health needs, we want to be able to partner with them and with the people who need help so we can get them the help they need. There's a good life out there for all of us."
More non-profits are expected to take on the challenge within the coming weeks. United Way is encouraging the community to participate and keep up with the challenge here.