GREATER LAFAYETTE, Ind. (WLFI) -- When it comes to buying gifts, people often think of shopping at the big corporations. Well this holiday season, small business owners are working to bring attention to shopping local.
The Greater Lafayette Commerce hosted its second annual Small Business Saturday on Main Street Nov. 24.
The day is focused on getting the community to come out and shop local.
Jenica Holland is a volunteer at City Foods on Main Street. The grocery store is a nonprofit and has been in the Greater Lafayette community for decades. She said shoppers deciding to buy local is important, especially for smaller communities like Lafayette.
“The power and I think the magnificents of shopping local is that you're really, truly powering your community because most of your money is staying here,” said Holland.
Holland said she's noticed community members shifting their focus to shopping local.
“A lot of people that I spoke to yesterday that came in were actually looking to avoid the Black Friday masses and the waves. That was kind of the bulk and the majority of the people that were shopping downtown yesterday,” said Holland.
Michelle Greene is a Lafayette resident who often stick to buying locally owned goods. She said she likes shopping local because she finds things you can't get anywhere else.
“I just wanted to come out today and kinda support our local small businesses and see what kind of unique things are available in the downtown area today,” said Greene.
Greene was raised in the Lafayette area and wants more residents to consider shopping local.
“I think it’s really cool to see so many of the smaller downtown stores sort of being rejuvenated and I think if people don’t shop at them, then they won’t stick around so we have to do our part,” said Greene.
Holland urges the community to think locally when gift shopping this season.
“It's just kind of more for the heart rather than choosing something that's mass produced that someone has desired for and wished for or like maybe needing a replacement of versus, I saw this and I immediately thought of you and I knew it had to be yours,” said Holland.
Shoppers were encouraged to "Snap a Selfie" and use the #ShopSmall.