LAFAYETTE, Ind. (WLFI) — Small Business Saturday is making a big difference in Greater Lafayette.

Saturday, Nov. 30 marks the 10th annual national shopping event. Local business owners say it's one of their biggest moneymakers each year.

McCord Candies is one business benefiting, it has sat in the community for more than 100 years.

Owner Denise Bootsma said this is their busiest season. She said it's hard to tell if Small Business Saturday is the sole reason for bringing in customers but she knows it helps.

“Small Business Saturday is important for people to realize you have to get out there and support the small shops, support your community otherwise we won't exist much longer,” said Bootsma. “It's all about public support and community support.”

Mad Love Boutique Owner Stephanie Deckard agrees. This is her first Small Business Saturday in the community.

“I love the vibe already downtown,” said Deckard. “I know it's kind of dreary out today but I still feel a lot of energy. I've already had several shoppers today that were specifically waiting for today to shop.”

Both business owners say Small Business Saturday has been a positive experience and they hope it continues.

“I hope people realize that it's important to support small businesses,” said Bootsma. “I understood that before I owned this place but I understand it and appreciate it even more since owning.”

“We would love for this weekend to just draw people out to see how amazing this little community is and support our local businesses,” said Deckard.

Deckard reports her sales went up 300% this Saturday compared to the previous Saturday's numbers. Dozens of downtown businesses participated. For every dollar spent locally, 67-cents goes back into the community.