WEST LAFAYETTE, Ind. (WLFI)- Beneath the hard hats, the cranes and the dust, there's a lot more going on at one West Lafayette construction site than you would think.
Have you noticed bright pink elevators at construction sites in the Greater Lafayette area?
News 18 learned the pink buck hoists are not only moving workers and equipment from floor to floor, it's also a way to raise money for breast cancer.
Justin McCollum works at at a construction site where one of Metro Elevator's "Ride the Pink Elevator" is being used. Every time McCollum takes a ride in the lift, he's reminded of the struggles his family faced this past year.
"My wife she just recently beat breast cancer," McCollum said.
McCollum's wife was diagnosed in August of 2018.
"Watching your best friend get beat up and not being able to jump into the fight," he said. "But it's one of those things you gotta be there for them."
He was there. McCollum went to every single chemotherapy session.
"Once every three weeks or so I was missing work. It was rough, it was definitely rough."
Now every day when McCollum comes to work at this construction site on Purdue's campus, he is reminded of her fight.
"It's pretty neat to see. I had never seen a pink buck hoist," McCollum said.
"The construction elevator is a real essential element in being able to move material and personnel," said Roger Brummett, Vice President and Construction Elevator Sales at Metro Elevator.
It seems this buck hoist is doing double duty.
The bright-pink lift is getting the job done, and it's a way to raise money for breast cancer.
"My wife and I each lost grandmothers to cancer," Brummett said. "The concept of trying to affiliate with a breast cancer-related charity and fundraising on our projects became an idea. So we approached the Susan G. Komen organization."
Voluntary fundraising is done on certain projects, but not all of them.
That fundraising has allowed Metro Elevators to raise over $300,000 in just a few years.
Brummett explained how 100 percent of every dollar raised is donated to Susan G. Komen for the Cure, which is the largest breast cancer foundation in the United States, according to the organization's website.
"Twenty-five cents of every dollar goes to the research and development arm. Seventy-five cents of every dollar stays in the city where the money was raised to benefit women and families impacted by breast cancer in that market place," Brummett said.
Metro Elevators is giving construction sites a pink hue.
"Not only do we have pink equipment, we have the ride the pink elevator logo on our shirts [and] our trucks, our hard hats are pink," Brummett said.
McCollum said the support from his job means a lot to him and his family.
"I never wanted to wear pink in my life but now it changes you quite a bit," McCollum said.
He also wants to support others who are fighting the same battle his wife is.
“It’s a tough road but you can get through it. Just hold on. Cancer sucks.”