LAFAYETTE, Ind. (WLFI) -- One Lafayette boutique is finding success in the midst of the ongoing pandemic. Willow and Grace Boutique owners decided to take a chance and launch their store this spring.
"Our market is women who like a little bit of unique stuff here and there, not afraid to stand out. Some bold items," said Mallory Balducci, co-owner of Willow and Grace Boutique.
Like their clothing items, both owners Balducci and Peggy Knoy decided to be bold by starting a clothing business this year. Though it launched in the midst of an uncertain market due to Covid-19, they're finding their choice to open anyway is paying off.
"We were kind of questioning do we pause? Do we keep moving forward? And we went ahead and launched our website right on time in April," said Balducci.
Since April, the owners have been learning not only how to run a clothing business, but how to do it during a global pandemic.
"It shifted it to, mostly -- really putting all of our energy into what we're doing online and making that feel as comfortable for everybody as possible," said Balducci.
The owners are taking on the challenges that come along with online shopping through posting clothing try-on photos on social media. They also hand-deliver each package so customers get a chance to feel that personal connection like they would in a store.
The owners are also finding success with shoppers through their mobile pop-up boutique. They travel to different venues including festivals, at-home shopping events, and motorcycle benefit rides. Knoy believes this is where the future of clothing shopping is headed.
"Shopping in a mall that's not, that's kind of out these days," said Knoy. "If you go to a mall there are very few stores and they don't have much variety so that's what we want to give to other people."
Knoy said the store prides itself on providing clothing for women of all ages. While this boutique now joins a number of locally-owned women's clothing stores, she's hoping Willow and Grace Boutique helps capture more shoppers outside the community.
"We definitely hope our boutique brings people to Lafayette," said Knoy.