TIPPECANOE COUNTY, Ind. (WLFI) - Local business owners are gearing up for Small Business Saturday, and they say shopping local is more important now than ever.
Dawn Lehman is co-owner of Fleet Feet West Lafayette, which sells running shoes and other running gear. She says the store is offering an array of deals for Black Friday and Small Business Saturday.
The deals began earlier this week to prevent crowding in the store and to stay in compliance with the county's 75% capacity restrictions on retail businesses.
"Typically on a Black Friday we could be wall-to-wall people in here, and so we have definitely been a lot more careful in spreading them out and we've really had steady traffic throughout the entire week, which has been really good," she says.
Lehman called small businesses the lifeblood of their communities. She says Fleet Feet invests in the community with its Race Against Hunger every Thanksgiving morning.
Kimberly Hall is a sales associate at Dawson & Daisy Boutique, which sells women's and children's clothing and accessories.
The retailer is offering a variety of deals this weekend. Hall is also encouraging people to check out their online store and Facebook live sales, which, she says, is a good option for people who are hesitant to shop in person.
"I think shopping small businesses for the holidays and even in general is just super important," she says. "It helps the local economy, first off, which is super important, but during the pandemic, all these businesses did get hit really hard."
The holiday shopping season and Small Business Saturday in particular is the busiest time for local shops across the country, according to the Small Business Administration.