Lindsey Mason, French Knot owner and designer brought her business to Lafayette in 2017. Although her products are mainly sold through wholesale and online, she wanted to do something to give back to the community.
“Everybody was so welcoming when we moved here and we wanted to do something that would celebrate my new home and also some of the employees that I hired that went to Purdue,” said Mason.
Last month, Mason launched a collegiate-collection, with Boilermaker themed colors. When Purdue's biggest fan Tyler Trent lost his battle to bone cancer on Tuesday Jan. 1, Mason's Operations Manager, Trista Schurman proposed an idea.
“I couldn't think of a better way to give back and do something in his memory than donate part of our proceeds to what he wanted, which was to donate up to a million dollars for cancer research,” said Schurman.
For the entire month of January, French Knot is donating five dollars from every hat and glove sold through their collegiate-collection. The money will go to the Tyler Trent Cancer Research Endowment fund.
“The awareness that we can cause will go back into the Purdue community because the money's being used at Purdue Research Center, so it just all ties back to community and the spirit of being a Boilermaker,” said Schurman.
The most important thing for Mason was creating a brand that has a positive impact globally. French Knot provides a living wage for more than 1,000 women artisans in Nepal who hand-knit and embroider every winter accessory sold.
“You need to give back and it's not just about you when you own a business, it's about everybody around you and how you can affect them,” said Mason.