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Lafayette leaders encouraging purchasing gift cards at local businesses

Lafayette leaders are encouraging shoppers to purchase gift card this season to help local businesses.

Posted: Dec 9, 2020 6:52 PM
Updated: Dec 10, 2020 8:22 AM

LAFAYETTE, Ind. (WLFI) - With the holiday season underway, local businesses are hoping to see an increase in sales.

"We expect that business to double or triple as far as local deliveries go," said Roth Florist owner Steven Clawson.

Lafayette leaders like Mayor Tony Roswarski are encouraging shoppers to purchase gift cards this season. Roswarski said this could help boost business in the future.

"If we want to keep them, we need to do things like this year-round, every year, but this year in particular because people are a little bit more concerned about coming out," said Roswarski.

Roswarski said this would help keep money local.

"It gets that income in. Folks don't have to use them right now, right? They can wait for six months. Vaccine, things get better, but it gets those businesses that income, that cash infusion now," said Roswarski.

Local businesses like Roth Florist are happy to see continuous support from the community.
Owner Steven Clawson has seen steady business amid the pandemic, but he said he's seen a shift in the way consumers shop.

"The foot traffic is down. More phone and internet business which has affected that we wouldn't do as many gift cards as maybe other shops might," said Clawson.

Clawson is hopeful the push for gift cards will help bring more people through the doors.

"We depend on the foot traffic to come in and see the product and be stimulated by that. So we have to be creative with what we can offer," said Clawson.

Nicole Kerkhove is an employee at The Homestead in West Lafayette. She said they've seen a boom in business during the pandemic.

"I've had countless people tell me that they're thankful for the small businesses to be open and especially for us to have the services we can provide for them," said Kerkhove.

In addition to gift card sales, several downtown businesses will be hosting "Christmas Shop Hop". It will take place on December 19th and is another way people can help support locally owned stores.

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