Lafayette Jiffy Lube enters the art scene

One Jiffy Lube store in Lafayette is on track to set an all-time record in sales this year. The President of the company has a feeling it may be due to a new marketing tool.

Posted: Oct 19, 2018 6:43 PM
Updated: Oct 20, 2018 12:11 AM

LAFAYETTE, Ind. (WLFI) — On the corner of South Street and Earl Avenue business is blooming. Jiffy Lube of Indiana President Steve Sanner thinks a mural of flowers painted on the building could be the reason. 

"Amanda is the manager and she said, I think it's the mural," said Sanner. 

Sanner stumbled upon the idea of murals when he hired someone to clean up graffiti on his Jiffy Lube store in Broad Ripple.

"Went from one little piece of graffiti at one store and now we have nine murals and we are doing six more next year," said Sanner. 

He started out paying artists a few thousand for their work and then he got with the Indianapolis Arts Council.

"Now we are paying up to $10,000 for murals," said Sanner. 

That's how much Lafayette artist Craig Martin was paid for his purple coneflower masterpiece.

"I just wanted it to be something that could be readily recognizable by a wide range of people," said Martin. 

"I didn't know the history of it, but it's an indigenous flower in Indiana," added Sanner. "It's beautiful and purple is my favorite color so it all works well!"

Before the murals, Jiffy Lube took a different approach.

"I mean we are the oil change car business, we always marketed sports and to men," said Sanner. 

However, Sanner felt it was time to change that image. Martin hopes more people jump on board.

"There's that cultural thing that says, oh, flowers and beautiful art are more of a feminine idea and cars and oil changes and football are a male idea and that's thankfully starting to break down," said Martin. 

Even the mechanics are finding interest in the mural.

"Our people aren't necessarily in the arts world, although they have some cool tattoos, but this has opened their eyes too," said Sanner. 

Sanner said he can't help noticing more opportunities for public art and he hopes this story inspires the same in others.

"To take it out to retail locations, highly visible locations and allow artists to have a chance to show their work is really cool and I think other businesses should take advantage of that too," said Sanner. 

Jiffy Lube stores in Indiana were the first to paint murals but Sanner said he's introduced the idea to owners in other states and they're working to continue the trend across the country.

West Lafayette
Clear
69° wxIcon
Hi: 87° Lo: 63°
Feels Like: 69°
Kokomo
Clear
63° wxIcon
Hi: 84° Lo: 63°
Feels Like: 63°
Rensselaer
Clear
61° wxIcon
Hi: 85° Lo: 61°
Feels Like: 61°
Fowler
Clear
61° wxIcon
Hi: 85° Lo: 61°
Feels Like: 61°
Williamsport
Scattered Clouds
66° wxIcon
Hi: 86° Lo: 62°
Feels Like: 66°
Crawfordsville
Scattered Clouds
64° wxIcon
Hi: 85° Lo: 63°
Feels Like: 64°
Frankfort
Clear
65° wxIcon
Hi: 83° Lo: 62°
Feels Like: 65°
Delphi
Clear
63° wxIcon
Hi: 85° Lo: 62°
Feels Like: 63°
Monticello
Clear
63° wxIcon
Hi: 85° Lo: 62°
Feels Like: 63°
Logansport
Clear
63° wxIcon
Hi: 84° Lo: 62°
Feels Like: 63°
Warmer with More Humidity and a Few Storms This Weekend
WLFI Radar
WLFI Temps
WLFI Planner

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 77565

Reported Deaths: 3105
CountyConfirmedDeaths
Marion16304733
Lake7840283
Elkhart499287
Allen4103164
St. Joseph368183
Hamilton2941104
Vanderburgh208215
Hendricks1972109
Cass18099
Johnson1800119
Porter139139
Clark133350
Tippecanoe126312
Madison104866
LaPorte95730
Howard93865
Kosciusko87212
Bartholomew84447
Floyd83750
Marshall80123
Monroe77732
Delaware76852
Vigo75213
Dubois71812
Noble70829
Boone70446
Hancock69439
Jackson6065
Warrick60030
Shelby57228
LaGrange56910
Grant53230
Dearborn52228
Morgan49235
Henry46020
Clinton4564
Wayne40210
White38011
Montgomery36321
Lawrence35827
Harrison35524
Decatur34732
Putnam3288
Daviess28420
Miami2792
Scott27810
Jasper2592
Greene25634
Franklin24915
Gibson2434
DeKalb2424
Jennings23212
Ripley2208
Steuben2173
Fayette2057
Carroll2033
Perry18813
Posey1810
Starke1817
Orange17924
Wabash1795
Wells1782
Fulton1742
Jefferson1722
Knox1681
Whitley1606
Tipton15416
Sullivan1521
Washington1481
Clay1415
Spencer1393
Randolph1325
Huntington1303
Newton12110
Adams1202
Owen1101
Jay940
Rush914
Pulaski841
Fountain762
Brown752
Blackford662
Pike660
Ohio656
Benton630
Vermillion610
Parke591
Switzerland560
Martin500
Crawford480
Union410
Warren251
Unassigned0207

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events