LAFAYETTE, Ind. (WLFI) — The YWCA of Greater Lafayette is rolling out a new program during October. This is for an initiative supporting the organization's effort to spread domestic violence awareness and prevention information.
Throughout October, you may notice men and women carrying and displaying purple purses around Greater Lafayette. It's for the YWCA's purse-setters campaign and they need your help to be successful.
YWCA is one of the 200 organizations across the country participating in the Allstate Foundation's purple purse initiative. The purse is a symbol of women's empowerment and standing against domestic violence.
Purse-setters are raising awareness about this issue and directing people to donate to the YWCA online. Donations allow the Y to provide assistance and emergency shelter to transition domestic violence victims into survivors.
"And just making sure that the people know these services are available," said YWCA Executive Director Allison Beggs. "You may know a sister, a friend who's going through a tough situation and they need to know that we're here."
The more donations the YWCA receives, the more likely the organization has a chance of winning a large cash prize. The purple purse challenge is also a competition through the Allstate Foundation.
"We want to win," said Beggs. "We want to earn $100,000 dollars in extra funds from the Allstate foundation for that work that we do."
The YWCA has already raised more than $2,000 so far. Donations are only being collected online through Oct. 31.