GREATER LAFAYETTE, Ind. (WLFI) -- October is a crucial fundraising month for YWCA Greater Lafayette. Like many non-profits, the organization has been hit hard by the Covid-19 pandemic.
Community fundraising is how they're hoping to cope this coming year. October is typically a month full of fundraising for the YWCA, it's Breast Cancer Awareness Month and Domestic Violence Awareness Month, but this year fundraising means more than it ever has before.
"The month of October is always extremely important in a normal year. This year in the middle of a pandemic, funding is absolutely crucial," said Amber Thurman, senior director of the YWCA Greater Lafayette Women's Cancer Program.
Thurman said the non-profit is already seeing the long-term effects of Covid-19. A major donor for the cancer program had to hold back funding this year due to its own lack of fundraising.
"We were defunded by the Susan G. Komen organization, they weren't able to award any community grants so that put us at $134,000 deficit," said Thurman.
Now $134,000 out of extra funds for the Women's Cancer Program, Thurman said this month's Power of the Purse fundraiser is more important now than ever.
"Women in Indiana need us the most, so we're really pushing strong with the Power of the Purse initiative and the Team Pink fundraisers and we are just really counting on the community coming together," said Thurman.
This fundraiser is split into three programs, the Women's Cancer Program: Team Pink, the Domestic Violence service: Team Purple, and Persimmon service: Team Orange, which focuses on racial justice and empowering marginalized women. People interested in donating can pick which program/service they'd like their money to go to.
"If these resources aren't in the hands or in the abilities of those clients who need them then serious complications can arise," said Allison Beggs, YWCA Greater Lafayette President and CEO.
Beggs said she's confident the community will help the organization stay afloat for the coming year.
"Lafayette is one of the very best in the U.S. as far as supporting their non-profits and I'm confident they're going to come through," said Beggs.
The YWCA kicked off its Power of the Purse fundraiser on Oct. 1. The organization is hoping to raise $100,000 by the end of the month. So far, they've reached $25,000. You can donate money towards any of the three Power of the Purse organizations here. According to Beggs, Team Pink is in the lead right now.