Discount Den moving to Stadium Avenue as Chauncey Hill Mall demolition looms

The owners of the 'Home of the Den Pop' said they will take the shop to 616 West Stadium Avenue.

Posted: Mar 11, 2019 3:01 PM
Updated: Mar 12, 2019 6:46 AM

WEST LAFAYETTE, Ind. (WLFI) — West Lafayette's Discount Den is moving closer to campus as the demolition of the Chauncey Hill Mall looms on the horizon.

The owners of the "Home of the Den Pop" announced Monday they are taking the shop to 616 West Stadium Avenue going forward. The new Discount Den will be located in the strip mall between Yummy Time and Domino's Pizza.

"We are hoping to catch a lot of the game day traffic, as well as just be closer to the students," said co-owner Matt Garofalo. "Right now, they have to walk about a mile and a half from the Mackey area just to get to our spot."

"Another thing was trying to look at future development of the area," said fellow owner Paul Griggs. "Just trying to make sure we were not getting into a similar situation like we currently are in where we would have to look for a new home in five years."

Garofalo said the current Discount Den will close in June or July with the new location up by Boiler Gold Rush in August.

Businesses in the Chauncey Hill Mall were notified in May 2018 that the existing building would be torn down for new development. Trinitas Ventures, the current owners the land where Chauncey Village sits, said it could include retail, restaurants, housing, event space, offices and parking.

One-by-one, the businesses are leaving. Some locations, such as University Spirit and Dairy Queen, decided to close all-together. Others, like the Discount Den, are relocating. Clayton Jewelers moved from the mall to 662 Main Street in Lafayette in February.

No timeline for demolition or development of the mall has been set.

Hammer Donuts moved into the Discount Den in Sept. 2017. Griggs said they are still working out logistics, but the long-term vision is to still have the donuts available. 

In May 2017, Garofalo and Griggs, both Krannert School of Management alumni, purchased the Discount Den. The two's alternative asset management firm Gold Sail Capital is based in Lafayette and invests in private businesses, real estate and other various assets.

"Basically anything besides your traditional stock and bond," said Griggs. "For Matt and I, the chance to buy a company here that means so much to the Purdue community has been an absolutely tremendous thing for us."

The Discount Den has been a staple on the hill in West Lafayette since it opened in 1982. Griggs said the new location starts a new chapter of its storied history.

 "I think it will give celebrating Boilermaker fans a nice place to stop on the way back to their cars."

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