Companies spend big bucks on Super Bowl advertisements

animals, humor, and celebrities are something ad-companies are banking on this year.

Posted: Feb. 2, 2019 9:11 PM
Updated: Feb. 2, 2019 9:17 PM

WEST LAFAYETTE, Ind. (WLFI) — What's arguably just as memorable as the Super Bowl game? The Super Bowl ads.

According to Nielsen, 103.4 Million viewers watched last year's Super Bowl. That's three times the number of viewers who watched the 2018 Winter Olympics.

Ad-companies are using these statistics to its advantage. An advertisement played during the Super Bowl can cost a company millions of dollars.

But according to Josh Boyd, a Purdue Communication Professor, the right advertisement could be worth the money.

“There's some research that finds that the Super Bowl ads that are most likable generally have humor and animals, one or the other or both,” said Boyd.

Boyd said animals, humor, and celebrities are something ad-companies are banking on this year.

“There really trying to kind of tick all the boxes and make sure that that's the kind of ad that has legs beyond the Super Bowl that people are talking about on the next day's talk shows, that people are watching the video after the Super Bowl is over,” said Boyd.

You can catch the ads during the Super Bowl Sunday at 6:30 p.m. Feb. 3 on Channel 18.

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