LAFAYETTE, Ind. (WLFI) -- A local business has been using puns to draw in people for decades, but the effort has done more than just increase its customer base.
"It's something that everybody notices and they talk about when they drive by," said Lafayette resident Ben Jones.
For as long as Jones can remember, he's looked forward to reading the MBAH Insurance sign.
But it's not because it's giving him good advice on coverage.
"It always gives you a little chuckle, a cute little saying like that ," he said. "It brings a smile to your face and lightens your day a little bit."
For more than 40 years, the business has putting puns and inspirational sayings on its Sagamore Parkway sign.
"It's certainly an ice breaker for everyone that comes in," said MBAH Board Chairman John Willis.
While the punchlines might seem obvious, MBAH president Matt Metzger said one in particular caused a little confusion a few years ago.
"It just said, 'Guitar for sale. No strings attached'," he explained.
Not everyone got it.
"We had several phone calls asking about the guitar and how much we wanted to sell it for," said Metzger.
The punny sayings have also led to calls with messages of appreciation. It proves what was meant to draw in new customers, has become much more to those drivng by.
"It's just them trying to bring a little sunshine into everybody's life and with the way things are, I think that adds a lot," added Jones.
Metzger said they get a lot of the sayings from searching the internet, but they also use a lot of suggestions that come in from the community.
If you have an idea for the MBAH sign, you are encouraged to call them at 765-423-5421.