BREAKING NEWS West Lafayette issues mandatory face mask executive order Full Story
STREAMING NOW: Watch Now

Goldfish crackers launches two new flavors

Goldfish is the latest brand trying to capitalize on the buzz around...

Posted: Dec 16, 2019 9:33 AM
Updated: Dec 17, 2019 5:45 PM

Goldfish is the latest brand trying to capitalize on the buzz around plant-based foods.

Campbell, which owns the popular snack brand, is launching a line of veggie Goldfish crackers in two flavors: sweet carrot and cheesy tomato. They'll be sold at select grocery stores, including Kroger and Publix, starting in January and will be available nationally and at Walmart in the spring at a suggested retail price of $2.49 per package.

When you think of plant-based food products, you may think of alternatives to animal products, like the Impossible and Beyond burgers, or oat milk. But Kaylee Gill, a research chef for Campbell's snack division, is seeing an interest in vegetables more broadly.

'Since 2016, vegetables are really emerging within the fine dining space,' Gill said. 'Flash forward now to 2019, vegetables are everywhere,' she added. 'Not just in the protein section but within our ready-to-eat meals and beverages, and now in snacks as well.'

As the trend spreads, parents have started to look for ways to introduce more vegetables into their children's diets, said Gill. But getting kids to want to eat vegetables is a 'pain point,' she noted.

Gill and her team considered several options, like broccoli and cauliflower, but landed on carrot and tomato flavors because they appeal to young palates. The carrot crackers are made with carrot powder, which is made from carrot juice concentrate and carrot puree, and the tomato ones are made with tomato paste powder.

The crackers include ingredients sourced from real carrots and tomatoes, in addition to wheat, oil, salt and other ingredients found in Goldfish snacks. The veggie versions 'are not meant to replace veggies,' said Gill, calling them a 'better-for-you snack option.'

The veggie crackers mark a first for Goldfish in the United States. But the company innovates frequently within the Goldfish brand. Today, you can buy about 30 variations of original Goldfish, including whole grain versions, ones made with organic wheat, indulgent flavors like fudge brownie Goldfish grahams and mixes with two types of Goldfish in one bag.

Snacks like Goldfish are important to Campbell, which is working to improve its soup sales.

The company recently reported that in the first quarter of the 2020 fiscal year, US soup sales fell 3% compared to the same period a year ago. Snack sales, on the other hand, grew 2%, thanks to products like Goldfish.

By responding nimbly to trends including plant-based foods, Campbell can help maintain interest in one of its most successful brands.

'We really try to keep ahead of culinary trends and stay up to date with them,' said Gill.

Update: This story has been updated to reflect new information provided by Campbell about the availability of its veggie Goldfish crackers.

West Lafayette
Clear
77° wxIcon
Hi: 83° Lo: 58°
Feels Like: 79°
Kokomo
Clear
75° wxIcon
Hi: 80° Lo: 57°
Feels Like: 75°
Rensselaer
Clear
73° wxIcon
Hi: 79° Lo: 56°
Feels Like: 73°
Fowler
Clear
73° wxIcon
Hi: 80° Lo: 58°
Feels Like: 73°
Williamsport
Clear
75° wxIcon
Hi: 82° Lo: 57°
Feels Like: 75°
Crawfordsville
Clear
73° wxIcon
Hi: 82° Lo: 59°
Feels Like: 73°
Frankfort
Scattered Clouds
78° wxIcon
Hi: 81° Lo: 58°
Feels Like: 79°
Delphi
Clear
75° wxIcon
Hi: 81° Lo: 56°
Feels Like: 75°
Monticello
Clear
75° wxIcon
Hi: 81° Lo: 56°
Feels Like: 75°
Logansport
Clear
75° wxIcon
Hi: 81° Lo: 56°
Feels Like: 75°
WLFI Radar
WLFI Temps
WLFI Planner

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 51612

Reported Deaths: 2760
CountyConfirmedDeaths
Marion12074693
Lake5650249
Elkhart361860
Allen2952134
St. Joseph214869
Hamilton1708101
Cass16459
Hendricks1466100
Johnson1345118
Porter84038
Tippecanoe7799
Vanderburgh7686
Clark71144
Madison67864
LaPorte62328
Howard60758
Bartholomew60145
Kosciusko5824
Marshall5579
Noble52028
Boone49144
LaGrange48610
Jackson4783
Delaware47552
Hancock46836
Shelby45925
Floyd41444
Monroe34828
Morgan34531
Grant32226
Dubois3096
Montgomery29820
Henry29618
Clinton2903
White27610
Dearborn26523
Warrick26129
Vigo2588
Decatur25632
Lawrence25225
Harrison21822
Greene19632
Miami1942
Jennings17912
Putnam1738
DeKalb1694
Scott1659
Wayne1586
Daviess15117
Perry14910
Steuben1382
Orange13723
Jasper1362
Ripley1347
Franklin1288
Gibson1242
Wabash1163
Carroll1142
Starke1083
Whitley1076
Fayette1067
Newton10110
Huntington942
Jefferson872
Wells821
Randolph804
Fulton731
Jay720
Knox710
Washington681
Pulaski661
Clay645
Rush623
Posey610
Spencer571
Owen521
Benton510
Sullivan501
Adams491
Brown431
Blackford402
Fountain362
Crawford330
Switzerland320
Tipton321
Parke270
Martin260
Ohio230
Vermillion200
Warren151
Union140
Pike120
Unassigned0193

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events