'Bleeding' plant-based burger hits growing UK vegan market

It sold out in the US, and now the delayed launch of a "bleeding" vegan burger is causing huge excitement am...

Posted: Nov 12, 2018 2:34 PM
Updated: Nov 12, 2018 2:34 PM

It sold out in the US, and now the delayed launch of a "bleeding" vegan burger is causing huge excitement among UK vegetarians and vegans.

On November 12 the Beyond Burger, a soy-free, gluten-free vegan patty that "changes color as you cook it," just like a traditional beef burger, hit the shelves at the UK's largest supermarket chain Tesco.

Business and industry sectors

Business, economy and trade

Companies

Continents and regions

Diet and nutrition

Diet, nutrition and fitness

Europe

Food and drink

Food trends

Health and medical

Northern Europe

Retail and wholesale trade

Supermarkets and groceries

Tesco PLC

United Kingdom

Vegetarian and vegan diets

The burger is the brainchild of California-based vegan protein brand Beyond Meat, who say they added beet juice to the product to give it "a red-meat appearance."

It is made completely from plants, unlike "lab-grown" meats in development elsewhere, and contains 20g of pea protein, potato starch and coconut oil.

Massive demand saw the burgers sell out in stores following the US launch in May 2016, and UK consumers have been keen to try them.

"We see the growing global demand for delicious, plant-based proteins and are excited to serve that demand in the UK with the revolutionary Beyond Burger," said Seth Goldman, Beyond Meat's Executive Chair, in a statement.

"Bringing our innovative approach to merchandising to the UK, Tesco will sell The Beyond Burger in the chilled meat aisle alongside animal-based proteins."

Beyond Burger was originally scheduled to arrive in British stores in August, but that was delayed due to product shortages.

Now vegans across the country can get their hands on two Beyond Burger patties for £5.50 ($7.00) at 350 Tesco stores.

"FINALLY!! The wait is over and the Beyond Meat burger are now available in Tescos," wrote Instagram user vicsta_the_vegan.

"The Beyond Burger has been one of the most eagerly anticipated food launches of the year and we believe that this fantastic tasting patty will be a real game changer for anyone considering going vegan or trying a flexitarian diet," said Tesco Prepared Foods Selling Manager Martyn Doble in a statement.

Flexitarians reduce their meat and fish consumption, predominantly eating plant-based foods. The diet is becoming more popular as people try to improve their health, but also as they become more environmentally conscious. Cutting down on animal protein has been shown to lower cholesterol and blood pressure, as well as risks of heart disease, diabetes, and cancer.

"The most common reaction from those that have tried it is that they cannot believe it is made from plants," Doble added.

Alongside the Tesco launch, the Beyond Burger is also starting to appear on restaurant menus around the UK.

In October, pub chain All Bar One and fast food outlet Honest Burger started to offer the patty at locations across the country.

From December, vegans in London will also be able to get a Beyond Burger at specialist vegan fast-food restaurant Halo Burger.

The vegan patty has arrived in the UK at a time of growing interest in plant-based diets.

In November, research undertaken by UK supermarket chain Waitrose revealed that a third of British people now have meat-free or meat-reduced diets, with 13% identifying as vegetarian or vegan and another 21% identifying as flexitarian.

Experts agree that if you are not ready to give up meat entirely, a flexitarian diet, which is predominantly plant-based, can help.

A recent study found that the continued consumption of Western diets high in red meats and processed foods will further increase environmental pressures on our food system and could increase by up to 90% by 2050. By filling your plate with plant foods instead of animal foods, you can help save the planet.

West Lafayette
Clear
48° wxIcon
Hi: 52° Lo: 38°
Feels Like: 44°
Kokomo
Clear
45° wxIcon
Hi: 50° Lo: 36°
Feels Like: 42°
Rensselaer
Clear
41° wxIcon
Hi: 48° Lo: 33°
Feels Like: 37°
Fowler
Clear
41° wxIcon
Hi: 48° Lo: 35°
Feels Like: 37°
Williamsport
Scattered Clouds
41° wxIcon
Hi: 51° Lo: 37°
Feels Like: 38°
Crawfordsville
Clear
41° wxIcon
Hi: 51° Lo: 39°
Feels Like: 41°
Frankfort
Clear
45° wxIcon
Hi: 52° Lo: 37°
Feels Like: 42°
Delphi
Clear
48° wxIcon
Hi: 51° Lo: 35°
Feels Like: 44°
Monticello
Clear
43° wxIcon
Hi: 50° Lo: 35°
Feels Like: 43°
Logansport
Clear
43° wxIcon
Hi: 51° Lo: 33°
Feels Like: 43°
Dry and Cool for Remainder of Weekend.
WLFI Radar
WLFI Temps
WLFI Planner

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 157713

Reported Deaths: 4092
CountyConfirmedDeaths
Marion25392789
Lake13805355
St. Joseph9277163
Elkhart8890135
Allen8278230
Hamilton6215113
Vanderburgh588261
Tippecanoe375915
Hendricks3302133
Monroe326638
Porter322049
Johnson3151129
Delaware297074
Clark296762
Vigo264840
Madison240595
LaPorte226658
Cass225522
Warrick195265
Kosciusko187826
Floyd180167
Howard164066
Bartholomew143358
Marshall140026
Dubois139626
Wayne132130
Henry128430
Grant127839
Boone124550
Hancock119944
Noble117434
Jackson114416
Dearborn98028
Morgan94840
Lawrence90837
Daviess89334
Gibson88612
Clinton86716
Shelby83531
LaGrange81015
Knox77410
Harrison77324
Putnam73716
Posey7236
DeKalb72011
Fayette69018
Steuben6338
Miami6305
Jasper6175
White59215
Montgomery59022
Greene55337
Scott52413
Decatur50739
Adams5027
Whitley4636
Clay4537
Ripley4538
Sullivan44414
Wells43511
Wabash4219
Starke4157
Orange40925
Huntington4015
Spencer3956
Washington3783
Franklin37625
Jennings36913
Fulton3653
Randolph3659
Jefferson3435
Pike33518
Carroll32913
Perry32614
Jay3116
Fountain3073
Tipton27823
Vermillion2531
Parke2374
Newton23011
Blackford2193
Rush2184
Owen2071
Martin2000
Crawford1591
Pulaski1562
Brown1433
Ohio1327
Benton1120
Union1110
Switzerland960
Warren841
Unassigned0234

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events