SEVERE WX : Flood Warning View Alerts

Tim Cook on $1 trillion valuation: Keep your eye on the ball

What's a trillion? Not much to Apple CEO Tim Cook.After Apple became the first American company ...

Posted: Aug 3, 2018 2:55 PM
Updated: Aug 3, 2018 2:55 PM

What's a trillion? Not much to Apple CEO Tim Cook.

After Apple became the first American company to hit $1 trillion in market value, Cook sent a letter to his 123,000 employees. He congratulated them, but he told his employees not to let the record-breaking stat distract them from their mission.

"While we have much to be proud of in this achievement, it's not the most important measure of our success," Cook wrote. An Apple spokesman confirmed the letter.

Cook emphasized the company's innovation and principles make Apple one of the world's most valuable businesses.

"It's you, our team, that makes Apple great and our success is due to your hard work, dedication and passion," Cook wrote. "I am deeply humbled by what you do, and it's the privilege of a lifetime to work alongside you."

Apple's CEO said he thanked his staff "from the bottom of my heart" for working late hours, extra trips and "all the times you refuse to settle for anything less than excellence."

Related: Apple reaches $1,000,000,000,000 value

Cook's ambivalence to the $1 trillion mark mirrors what he told CNN's Laurie Segall in June. He said he doesn't think about the valuation.

In the letter, Cook also credited Apple cofounder Steve Jobs for reversing the company's misfortunes.

"Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do," Cook wrote.

He ended the letter writing: "Just as Steve always did in moments like this, we should all look forward to Apple's bright future and the great work we'll do together."

Lafayette
Clear
47° wxIcon
Hi: 60° Lo: 35°
Feels Like: 44°
Kokomo
Clear
41° wxIcon
Hi: 56° Lo: 34°
Feels Like: 36°
Rensselaer
Clear
36° wxIcon
Hi: 58° Lo: 33°
Feels Like: 31°
Lafayette
Clear
47° wxIcon
Hi: 58° Lo: 33°
Feels Like: 44°
Danville
Clear
43° wxIcon
Hi: 59° Lo: 34°
Feels Like: 38°
Frankfort
Clear
43° wxIcon
Hi: 58° Lo: 33°
Feels Like: 37°
Frankfort
Partly Cloudy
43° wxIcon
Hi: 57° Lo: 33°
Feels Like: 37°
Monticello
Clear
39° wxIcon
Hi: 59° Lo: 34°
Feels Like: 34°
Monticello
Clear
39° wxIcon
Hi: 60° Lo: 33°
Feels Like: 34°
Logansport
Clear
36° wxIcon
Hi: 58° Lo: 33°
Feels Like: 36°
Warmer, wetter, stormy pattern ahead.
WLFI Radar
WLFI Temps
WLFI Planner

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 662750

Reported Deaths: 12623
CountyCasesDeaths
Marion907691647
Lake48461880
Allen35897638
Hamilton32121398
St. Joseph30032513
Elkhart25403417
Vanderburgh21261379
Tippecanoe20050203
Johnson16362360
Porter15987270
Hendricks15835300
Clark11976181
Madison11756319
Vigo11625230
Monroe10343163
Delaware9842179
LaPorte9778197
Howard9059198
Kosciusko8567111
Bartholomew7464147
Warrick7422151
Hancock7409132
Floyd7217170
Wayne6640192
Grant6432157
Boone610088
Morgan6096125
Dubois5916111
Dearborn548368
Cass545099
Marshall5427104
Henry542593
Noble509778
Jackson465067
Shelby460790
Lawrence4186113
Gibson401381
Harrison400464
Clinton396153
Montgomery387283
DeKalb385878
Miami357563
Knox357485
Whitley349537
Huntington345777
Steuben338855
Wabash331876
Putnam330559
Ripley327162
Adams323549
Jasper316643
White297352
Jefferson295074
Daviess285496
Fayette271956
Decatur270988
Greene261580
Posey261231
Wells258375
Scott250850
Clay241644
LaGrange240970
Randolph225476
Spencer218030
Jennings215344
Washington211627
Sullivan203339
Fountain201642
Starke188251
Owen182353
Fulton179037
Jay177928
Carroll176518
Perry173235
Orange171250
Rush165122
Vermillion160842
Franklin159435
Tipton146741
Parke139316
Pike127832
Blackford120627
Pulaski106644
Newton96532
Brown95139
Benton92213
Crawford90713
Martin80114
Warren75814
Switzerland7548
Union67210
Ohio53711
Unassigned0431

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events