Tim Cook: I don't think about Apple's $1 trillion valuation

In an interview in June 2018 before Apple topped the $1 trillion valuation, CEO Tim Cook told Laurie Segall he thinks about Apple customers, not market cap.

Posted: Aug 3, 2018 9:54 AM
Updated: Aug 3, 2018 10:08 AM

What's a trillion? Not much to Apple CEO Tim Cook.

After Apple became the first American company to hit $1 trillion in market value, Cook sent a letter to his 123,000 employees. He congratulated them, but he told his employees not to let the record-breaking stat distract them from their mission.

"While we have much to be proud of in this achievement, it's not the most important measure of our success," Cook wrote. An Apple spokesman confirmed the letter.

Cook emphasized the company's innovation and principles make Apple one of the world's most valuable businesses.

"It's you, our team, that makes Apple great and our success is due to your hard work, dedication and passion," Cook wrote. "I am deeply humbled by what you do, and it's the privilege of a lifetime to work alongside you."

Apple's CEO said he thanked his staff "from the bottom of my heart" for working late hours, extra trips and "all the times you refuse to settle for anything less than excellence."

Related: Apple reaches $1,000,000,000,000 value

Cook's ambivalence to the $1 trillion mark mirrors what he told CNN's Laurie Segall in June. He said he doesn't think about the valuation.

In the letter, Cook also credited Apple cofounder Steve Jobs for reversing the company's misfortunes.

"Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do," Cook wrote.

He ended the letter writing: "Just as Steve always did in moments like this, we should all look forward to Apple's bright future and the great work we'll do together."

Lafayette
Cloudy
31° wxIcon
Hi: 34° Lo: 9°
Feels Like: 23°
Kokomo
Cloudy
24° wxIcon
Hi: 30° Lo: 11°
Feels Like: 16°
Rensselaer
Cloudy
28° wxIcon
Hi: 30° Lo: 9°
Feels Like: 20°
Lafayette
Cloudy
31° wxIcon
Hi: 32° Lo: 9°
Feels Like: 23°
Danville
Cloudy
31° wxIcon
Hi: 33° Lo: 9°
Feels Like: 23°
Frankfort
Cloudy
28° wxIcon
Hi: 34° Lo: 9°
Feels Like: 18°
Frankfort
Cloudy
28° wxIcon
Hi: 32° Lo: 9°
Feels Like: 17°
Monticello
Cloudy
27° wxIcon
Hi: 32° Lo: 10°
Feels Like: 22°
Monticello
Cloudy
27° wxIcon
Hi: 33° Lo: 11°
Feels Like: 22°
Logansport
Cloudy
27° wxIcon
Hi: 30° Lo: 11°
Feels Like: 19°
Snow Returns Sunday
WLFI Radar
WLFI Temps
WLFI Planner

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 605426

Reported Deaths: 9642
CountyCasesDeaths
Marion836221331
Lake45189680
Allen32646547
Hamilton29240315
St. Joseph27260380
Elkhart24354344
Vanderburgh19292248
Tippecanoe17905133
Johnson14974293
Porter14707168
Hendricks14295248
Madison10909220
Vigo10688179
Clark10581139
Monroe9338110
Delaware9089134
LaPorte9007162
Howard8177143
Kosciusko803182
Warrick668798
Hancock6639104
Bartholomew6443100
Floyd6377109
Wayne6106161
Grant5965115
Dubois554079
Boone549467
Morgan535595
Henry505564
Marshall502684
Cass482663
Dearborn476245
Noble471257
Jackson421947
Shelby413881
Lawrence389179
Clinton372043
Gibson369159
DeKalb345964
Harrison345644
Montgomery343354
Knox334339
Miami319844
Steuben313045
Whitley304526
Wabash301447
Adams299635
Ripley297545
Putnam294149
Huntington290659
Jasper288134
White272242
Daviess266774
Jefferson262538
Decatur246583
Fayette246348
Greene239262
Posey238128
Wells234050
LaGrange227662
Scott223439
Clay221832
Randolph212848
Jennings197736
Sullivan191133
Spencer190121
Washington183722
Fountain183127
Starke174843
Jay167022
Owen163637
Fulton163130
Orange157234
Carroll156415
Rush154418
Perry152727
Vermillion148634
Franklin147833
Tipton131832
Parke13038
Pike116226
Blackford110922
Pulaski96837
Newton90721
Brown87534
Benton86510
Crawford7929
Martin73013
Warren6777
Switzerland6575
Union6267
Ohio4867
Unassigned0375

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events