'Pink Tax' costing women extra money on common items

"Pink Tax" could be making your trips to the grocery store more expensive."Pink Tax" is the term used for the ...

Posted: Jul 31, 2018 8:40 AM
Updated: Jul 31, 2018 8:40 AM

"Pink Tax" could be making your trips to the grocery store more expensive.

"Pink Tax" is the term used for the extra money women often pay for the same products men use, like deodorant and shampoo.

News4 went to a popular retail store and took a look on the shelf.

The same brand of shampoo was 60 cents more expensive for a version targeted towards women versus one targeted for men.

Likewise, a deodorant branded for women was 60-cents more than the men's deodorant from the same brand.

Experts say women can pay up to $1,300 more every year.

A professor at Middle Tennessee State University said there is one easy thing women can do to tackle the problem.

"Pick the products that are supposedly either for men or gender neutral as opposed to the ones that are 'pinkified' or orientated towards women our girls," said Dr. Katherine Foss.

Another recommendation is reaching out to the companies and voicing your concerns.

Article Comments

West Lafayette
Few Clouds
81° wxIcon
Hi: 82° Lo: 69°
Feels Like: 84°
Kokomo
Scattered Clouds
79° wxIcon
Hi: 79° Lo: 68°
Feels Like: 82°
Rensselaer
Clear
77° wxIcon
Hi: 79° Lo: 66°
Feels Like: 79°
Fowler
Scattered Clouds
77° wxIcon
Hi: 78° Lo: 67°
Feels Like: 79°
Williamsport
Clear
80° wxIcon
Hi: 79° Lo: 68°
Feels Like: 82°
Crawfordsville
Clear
77° wxIcon
Hi: 80° Lo: 70°
Feels Like: 78°
Frankfort
Overcast
82° wxIcon
Hi: 82° Lo: 69°
Feels Like: 86°
Delphi
Scattered Clouds
82° wxIcon
Hi: 80° Lo: 68°
Feels Like: 85°
Monticello
Scattered Clouds
82° wxIcon
Hi: 82° Lo: 67°
Feels Like: 85°
Logansport
Scattered Clouds
77° wxIcon
Hi: 78° Lo: 66°
Feels Like: 79°
Turning Muggy with Some Storms.
WLFI Radar
WLFI Temps
WLFI Planner

Community Events