Dunkin' Donuts introduces its first gluten-free item

Dunkin' Donuts is chowing down on the gluten-free craze.The company introduced its first-ever gluten-free bake...

Posted: Jul 31, 2018 12:12 AM
Updated: Jul 31, 2018 12:12 AM

Dunkin' Donuts is chowing down on the gluten-free craze.

The company introduced its first-ever gluten-free bakery product: a fudge brownie. It's available in all of Dunkin's 8,500 US stores beginning Monday.

Dunkin' said in a statement it recognizes "the importance of providing alternative choices for people with dietary restrictions or who choose a gluten-free diet."

Related: This is what the new Dunkin' Donuts stores will look like

Gluten-free food has soared in popularity, projected to rake in $2 billion in sales by 2020, a 20% increase from 2015, according to food industry research company Packaged Facts. (Besides those suffering from Celiac disease, there are few health benefits to a gluten-free diet.)

Dunkin's brownie is one of several new items it's introducing, although the rest aren't gluten-free. Other new items include waffle-breaded chicken tenders, pretzel bites and ham and cheese roll-ups. All of these items, which cost $2 each, are part of the chain's new Dunkin' Run menu. The goal is to bring in customers outside of its traditional breakfast rush.

The company is going through a major upheaval. The brand recently nixed the "donuts" portion of its name in some new stores, slimmed down its food offerings, changed its marketing to emphasize its drink selections and announced plans to double the number of locations. The Boston-based chain also named a new CEO in early July.

Article Comments

West Lafayette
Clear
56° wxIcon
Hi: 80° Lo: 54°
Feels Like: 56°
Kokomo
Clear
58° wxIcon
Hi: 80° Lo: 56°
Feels Like: 58°
Rensselaer
Clear
61° wxIcon
Hi: 79° Lo: 55°
Feels Like: 61°
Fowler
Clear
61° wxIcon
Hi: 78° Lo: 56°
Feels Like: 61°
Williamsport
Clear
59° wxIcon
Hi: 80° Lo: 54°
Feels Like: 59°
Crawfordsville
Clear
54° wxIcon
Hi: 79° Lo: 55°
Feels Like: 54°
Frankfort
Clear
60° wxIcon
Hi: 78° Lo: 56°
Feels Like: 60°
Delphi
Clear
54° wxIcon
Hi: 79° Lo: 53°
Feels Like: 54°
Monticello
Clear
54° wxIcon
Hi: 79° Lo: 54°
Feels Like: 54°
Logansport
Clear
55° wxIcon
Hi: 78° Lo: 54°
Feels Like: 55°
Clear, Calm and Comfortable Day
WLFI Radar
WLFI Temps
WLFI Planner

Community Events