SEVERE WX : Severe Thunderstorm Warning View Alerts

Two of the world's biggest brands are now Chinese

A new list of the world's most valuable brands is out, and China has claimed two of the top spots for the first time....

Posted: May 29, 2018 12:06 PM
Updated: May 29, 2018 12:06 PM

A new list of the world's most valuable brands is out, and China has claimed two of the top spots for the first time.

Alibaba has joined the top 10, alongside Chinese tech group Tencent, as well as stalwarts such as Google and Apple.

Ranked at No. 9., Jack Ma's Alibaba has seen its brand value nearly double to $113 billion as the e-commerce company has expanded further into fields such as mobile payments and cloud computing.

Shenzhen-based Tencent broke into the annual BrandZ top 10 ranking in 2017 and has gone from strength to strength over the past year. It now holds fifth place -- behind Google, Apple, Amazon and Microsoft but above Facebook -- with a brand value of $179 billion, up 65% compared to last year.

Tencent specializes in online games, apps, instant messaging services and online payments. It boasts a market capitalization of $490 billion, making it worth more than America's most valuable bank, JPMorgan Chase.

Related: Alibaba is pouring billions into the food delivery business

Here's the list of the top 10:

  1. Google
  2. Apple
  3. Amazon
  4. Microsoft
  5. Tencent
  6. Facebook
  7. Visa
  8. McDonald's
  9. Alibaba
  10. AT&T

Doreen Wang, the head of BrandZ, said the new ranking demonstrates that Tencent and Alibaba have overcome numerous China-specific hurdles to become global powerhouses.

"The challenges facing Chinese brands are by no means small," she said. "Limited brand awareness in international markets, a lack of trust due to historic quality issues and a reluctance by Chinese brands to invest in impactful global advertising campaigns has put them at a disadvantage with their more established competitors."

But the rise of China and savvy young consumers has created opportunities for smart entrepreneurs, she said.

"Attitudes are changing, particularly among younger consumers who are falling in love with Chinese brands," she said. "While penetration into US markets may still be at a preliminary stage for both brands, other regions are embracing them."

Alibaba is gaining ground in Brazil, Chile and other Latin American countries, where its online marketplace AliExpress "is rapidly becoming the leading e-commerce platform," said Wang. It also has a strong presence in countries such as Israel, Spain and South Korea.

Tencent has been gaining greater recognition in south Asian markets such as Thailand and Singapore, she said.

The BrandZ ranking is published annually by WPP and Kantar Millward Brown. Google has been at the top of the ranking for eight of the past 12 years. Its brand is currently valued at $302 billion, up 23% from last year.

West Lafayette
Clear
75° wxIcon
Hi: 89° Lo: 66°
Feels Like: 75°
Kokomo
Overcast
73° wxIcon
Hi: 85° Lo: 64°
Feels Like: 73°
Rensselaer
Scattered Clouds
75° wxIcon
Hi: 73° Lo: 63°
Feels Like: 75°
Fowler
Scattered Clouds
75° wxIcon
Hi: 84° Lo: 64°
Feels Like: 75°
Williamsport
Broken Clouds
70° wxIcon
Hi: 88° Lo: 66°
Feels Like: 70°
Crawfordsville
Overcast
67° wxIcon
Hi: 85° Lo: 66°
Feels Like: 67°
Frankfort
Scattered Clouds
74° wxIcon
Hi: 86° Lo: 65°
Feels Like: 74°
Delphi
Scattered Clouds
77° wxIcon
Hi: 88° Lo: 65°
Feels Like: 79°
Monticello
Scattered Clouds
77° wxIcon
Hi: 82° Lo: 64°
Feels Like: 79°
Logansport
Clear
72° wxIcon
Hi: 83° Lo: 63°
Feels Like: 72°
WLFI Radar
WLFI Temps
WLFI Planner

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 50300

Reported Deaths: 2748
CountyConfirmedDeaths
Marion11920692
Lake5432248
Elkhart347058
Allen2902133
St. Joseph205169
Hamilton1665101
Cass16449
Hendricks1446100
Johnson1325118
Porter80238
Tippecanoe7599
Clark68144
Vanderburgh6816
Madison67264
LaPorte60527
Howard59458
Bartholomew59345
Kosciusko5704
Marshall5308
Noble50128
LaGrange4829
Jackson4783
Boone47444
Delaware46952
Hancock46036
Shelby43525
Floyd40444
Morgan33631
Monroe32928
Grant30926
Dubois2976
Henry29717
Montgomery29720
Clinton2893
White26810
Decatur25532
Dearborn25423
Lawrence25225
Vigo2478
Warrick24329
Harrison21722
Greene19332
Miami1922
Jennings17912
Putnam1728
DeKalb1674
Scott1639
Wayne1536
Daviess15017
Perry1459
Orange13723
Steuben1362
Jasper1332
Franklin1278
Ripley1277
Wabash1152
Carroll1132
Gibson1132
Fayette1057
Whitley1045
Newton10010
Starke983
Huntington932
Randolph794
Wells791
Jefferson782
Fulton731
Jay680
Washington681
Knox670
Clay665
Pulaski661
Rush613
Posey550
Owen521
Benton510
Spencer501
Adams491
Sullivan471
Brown431
Blackford402
Fountain352
Crawford330
Tipton321
Switzerland300
Martin240
Parke230
Ohio220
Vermillion200
Warren151
Union130
Pike110
Unassigned0193

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events