Adidas is still crushing Nike and Under Armour in America

Adidas just did it.The sports apparel maker posted another quarter of double-digit sales growth in North Ameri...

Posted: May 3, 2018 2:10 PM
Updated: May 3, 2018 2:10 PM

Adidas just did it.

The sports apparel maker posted another quarter of double-digit sales growth in North America on Thursday, beating competitors Nike and Under Armour on their home turf.

Adidas said that first quarter sales in the region grew 21% over the previous year, a performance fueled by a renewed focus on marketing and celebrity partnerships with the likes of Pharrell Williams. North American sales have recently slumped at both Nike and Under Armour.

Shifting consumer tastes towards casual street wear have helped the brand, which sells the popular Stan Smith sneakers.

The trends have produced a remarkable run for Adidas: Its North America sales have now increased by 20% or more in nine consecutive quarters.

CEO Kasper Rorsted said the company's overall performance was in line with his expectations. He said the company would continue to focus on North America, China and e-commerce.

Global sales increased 10%, and net income jumped 17% over the previous year. While analysts were impressed with the wider profit margins, the results fell short of some expectations and the stock fell 1%.

Related: Lululemon's big comeback

Adidas is still much smaller than Nike in North America.

Nike reported North American sales of $15.2 billion in fiscal 2017 versus -4.3 billion ($5.1 billion) for Adidas.

But momentum is with the German company: Nike sales fell 6% in North America during the three months ended February, and Under Armour reported on Tuesday that its North America revenue dropped 1% in the first quarter.

Adidas is not without problems, however.

Kanye West, one of its celebrity brand ambassadors, has come under intense scrutiny this week after suggesting that slavery in the United States had been a choice.

Rorsted told Bloomberg TV on Thursday that West is important for the company's brand, but declined to comment on the rapper's controversial remarks. The CEO said Adidas was not considering dropping West as a partner.

West Lafayette
Overcast
57° wxIcon
Hi: 70° Lo: 46°
Feels Like: 57°
Kokomo
Overcast
55° wxIcon
Hi: 67° Lo: 43°
Feels Like: 55°
Rensselaer
Overcast
54° wxIcon
Hi: 68° Lo: 43°
Feels Like: 54°
Fowler
Overcast
54° wxIcon
Hi: 67° Lo: 43°
Feels Like: 54°
Williamsport
Scattered Clouds
58° wxIcon
Hi: 69° Lo: 44°
Feels Like: 58°
Crawfordsville
Scattered Clouds
56° wxIcon
Hi: 69° Lo: 44°
Feels Like: 56°
Frankfort
Overcast
57° wxIcon
Hi: 68° Lo: 42°
Feels Like: 57°
Delphi
Overcast
54° wxIcon
Hi: 68° Lo: 44°
Feels Like: 54°
Monticello
Overcast
54° wxIcon
Hi: 67° Lo: 44°
Feels Like: 54°
Logansport
Overcast
54° wxIcon
Hi: 66° Lo: 42°
Feels Like: 54°
Windy and Warmer Weather for Wednesday.
WLFI Radar
WLFI Temps
WLFI Planner

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 119066

Reported Deaths: 3612
CountyConfirmedDeaths
Marion21563768
Lake10745324
Elkhart6734112
St. Joseph6679115
Allen6364205
Hamilton4965109
Vanderburgh384231
Hendricks2779124
Monroe267137
Tippecanoe259013
Johnson2362125
Clark226757
Porter222447
Delaware201162
Cass19589
Vigo187928
Madison171475
LaPorte151941
Warrick140743
Floyd140464
Howard133964
Kosciusko127117
Bartholomew119357
Marshall102124
Dubois100919
Boone99746
Grant96636
Hancock94843
Noble92932
Henry82226
Jackson77610
Wayne77314
Morgan73940
Shelby68329
Daviess68129
Dearborn67928
LaGrange64711
Clinton63414
Harrison59824
Putnam59011
Gibson5455
Knox5379
Lawrence51829
Montgomery51321
DeKalb49111
White48814
Decatur46139
Miami4394
Greene42936
Fayette42314
Jasper4032
Steuben3977
Scott39311
Posey3541
Sullivan33812
Jennings31712
Franklin31525
Clay3105
Ripley3108
Orange28724
Whitley2876
Carroll28013
Adams2773
Wabash2758
Starke2737
Washington2702
Wells2694
Spencer2683
Jefferson2523
Huntington2503
Fulton2462
Tipton22922
Randolph2238
Perry22213
Jay1920
Newton17411
Owen1711
Martin1690
Pike1691
Rush1584
Vermillion1320
Fountain1302
Blackford1223
Pulaski1141
Crawford1100
Parke1072
Brown1033
Benton860
Ohio797
Union790
Switzerland690
Warren411
Unassigned0227

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events