Bumble ad responds to Tinder suit: 'We swipe left on your scare tactics'

The dating app wars are heating up.Female-friendly dating app Bumble took out a full-page ad in the New York T...

Posted: Mar 20, 2018 2:03 PM
Updated: Mar 20, 2018 2:03 PM

The dating app wars are heating up.

Female-friendly dating app Bumble took out a full-page ad in the New York Times on Tuesday to publicly respond to a lawsuit filed against it by Tinder's parent company last week.

"We swipe left on your attempted scare tactics, and on these endless games. We swipe left on your assumption that a baseless lawsuit would intimidate us," the ad reads. "We swipe left on your multiple attempts to buy us, copy us, and, now, to intimidate us."

The lawsuit, filed in Texas last Friday by Match Group, claims that Bumble is nearly identical to Tinder, the app that popularized the swipe right to like and swipe left to dislike functionality.

The complaint also alleges stolen trade secrets. It points to two Bumble features that the company claims were "learned of and developed confidentially while at Tinder" by two Bumble co-creators previously employed at Tinder.

The Bumble ad, which is also running in the Dallas Morning News, calls the lawsuit's claims "baseless." It adds: Bumble "looks forward to telling its story in court."

Bumble - launched by Whitney Wolfe Herd, an early employee at Tinder - has become one of Tinder's biggest competitors. Bumble launched in 2014 and has more than 22 million users.

Related: Tinder sues dating app Bumble

Bumble's differentiating factor is that only women can make the first move. But Match Group confirmed last month it plans to launch a feature that allows for that within Tinder.

The Bumble ad slams this feature, too. "We're more than a feature where women make the first move. Empowerment is in our DNA. You can't copy that."

Match Group CEO Mandy Ginsberg addressed the lawsuit against Bumble in an internal email on Monday obtained by CNN.

"I want to be clear about something: this is not about singling out any individual company. This is about protecting the integrity of your work," she wrote in the email. "In the future, if there are other companies that infringe on our intellectual property we will continue to defend your work to the fullest extent of the law."

It's been widely reported that Bumble once turned down a buyout offer from Match Group. Match Group was reportedly still interested in Bumble's business as recently as November of last year.

Related: Bumble CEO: I don't think about Tinder

Match Group has said that it doesn't comment on speculations about mergers and acquisitions.

In an interview with journalist Gayle King at the SXSW festival in early March, Wolfe Herd declined to talk about any conversations - past or present - with Match Group, the parent company of Tinder.

Wolfe Herd told CNN this week that every move Bumble makes will be one that place its values above its bottom line. She declined to comment beyond that.

West Lafayette
Few Clouds
72° wxIcon
Hi: 93° Lo: 72°
Feels Like: 72°
Kokomo
Scattered Clouds
68° wxIcon
Hi: 91° Lo: 70°
Feels Like: 68°
Rensselaer
Clear
70° wxIcon
Hi: 89° Lo: 68°
Feels Like: 70°
Fowler
Clear
70° wxIcon
Hi: 90° Lo: 70°
Feels Like: 70°
Williamsport
Scattered Clouds
71° wxIcon
Hi: 92° Lo: 70°
Feels Like: 71°
Crawfordsville
Clear
70° wxIcon
Hi: 92° Lo: 70°
Feels Like: 70°
Frankfort
Overcast
73° wxIcon
Hi: 92° Lo: 71°
Feels Like: 73°
Delphi
Clear
71° wxIcon
Hi: 92° Lo: 70°
Feels Like: 71°
Monticello
Clear
71° wxIcon
Hi: 90° Lo: 69°
Feels Like: 71°
Logansport
Clear
70° wxIcon
Hi: 91° Lo: 69°
Feels Like: 70°
WLFI Radar
WLFI Temps
WLFI Planner

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 47432

Reported Deaths: 2687
CountyConfirmedDeaths
Marion11546683
Lake5104242
Elkhart321144
Allen2737129
St. Joseph190866
Cass16389
Hamilton1538100
Hendricks1390100
Johnson1256118
Porter72037
Tippecanoe6948
Madison65564
Clark64044
Bartholomew58244
Howard56557
LaPorte56326
Kosciusko5354
Vanderburgh5026
Marshall4823
Jackson4693
Noble46928
LaGrange4677
Hancock44035
Boone43743
Delaware43150
Shelby42325
Floyd37144
Morgan32731
Montgomery29320
Grant29126
Clinton2882
Monroe27628
Dubois2666
White26010
Henry25815
Decatur24932
Lawrence24225
Vigo2318
Dearborn22823
Harrison21222
Warrick21229
Greene18532
Miami1822
Jennings17411
Putnam1688
DeKalb1604
Scott1607
Daviess14216
Orange13623
Wayne1366
Steuben1282
Perry1279
Franklin1248
Ripley1157
Jasper1142
Wabash1122
Carroll1102
Fayette987
Newton9810
Starke923
Whitley905
Randolph784
Huntington742
Jefferson722
Wells711
Fulton691
Jay680
Washington681
Gibson672
Knox640
Pulaski641
Clay604
Rush563
Adams501
Benton480
Owen471
Sullivan441
Brown381
Posey380
Blackford372
Spencer371
Crawford300
Fountain302
Tipton301
Switzerland260
Martin220
Parke220
Ohio140
Vermillion140
Warren141
Union130
Pike100
Unassigned0193

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events