SEVERE WX : Flood Warning View Alerts

Tech's biggest companies are spreading conspiracy theories. Again.

The most common line in Silicon Valley right now may be: We'll try to do better next time.When Facebook inadve...

Posted: Feb 22, 2018 9:34 AM
Updated: Feb 22, 2018 9:34 AM

The most common line in Silicon Valley right now may be: We'll try to do better next time.

When Facebook inadvertently promoted conspiracy theories shared by users following a recent Amtrak crash, the company said it was "going to work to fix the product."

When Google shared a conspiracy theory in its search results after a mass shooting last year in Texas, the company said it would "continue to look at ways to improve."

And when Google's YouTube spread conspiracy theories in the aftermath of the devastating shooting in Las Vegas, the video service decided to update its algorithm to prevent it from happening again.

But then it did happen again.

On Wednesday, YouTube and Facebook were each forced to issue yet another mea culpa for promoting conspiracy theories about David Hogg, a student who survived the mass shooting at a Florida high school last week.

The top trending video on YouTube early Wednesday suggested in all capital letters that Hogg, who has emerged as a leading voice for gun control since the shooting, was actually an "actor."

YouTube later removed the video, but not before it was viewed hundreds of thousands of times. In a statement, YouTube said its system "misclassified" the video because it featured footage from a reputable news broadcast.

"This video should never have appeared in Trending," a YouTube spokesperson said in a statement provided to CNN, which concluded with a familiar line: "We are working to improve our systems moving forward."

On Facebook, Hogg was a trending topic for users Wednesday. But several of the top results for his name showed similar theories about Hogg being a paid actor. (Hogg, for his part, has knocked down these claims.)

Mary deBree, Facebook's head of content policy, called the posts "abhorrent" in a statement and said Facebook was removing the content.

Related: YouTube changes search to combat Las Vegas conspiracy videos

Conspiracy theories are not new, certainly in American life. But the potential for tech platforms to supercharge the reach of these theories is a societal threat unique to the modern era.

This familiar cycle of grandiose promises and atonement on this issue speaks to deeper concerns about whether tech companies are able, or willing, to adequately police their own massive platforms.

In the last week alone, Google has been called out for making offensive suggestions for search results about black culture and poverty, and several big tech companies have been mentioned in a federal indictment about Russian election meddling.

To use Silicon Valley's preferred parlance, it's now hard to escape the conclusion that the spreading of misinformation and hoaxes is a feature, not a bug, of social media platforms -- and their business models.

Facebook and Google built incredibly profitable businesses by serving content they don't pay for or vet to billions of users, with ads placed against that content. The platforms developed better and better targeting to buoy their ad businesses, but not necessarily better content moderation to buoy user discourse.

Under pressure from regulators and advertisers in recent months, the two companies have finally pledged to hire thousands of additional workers to moderate their platforms. Mark Zuckerberg, Facebook's CEO and co-founder, told investors in November the move could cut into the company's profit margins.

But even this could prove to be a drop in the bucket compared to what's needed.

Facebook has said it expects to have 20,000 people working on safety and security issues by the end of this year. With 2.1 billion users, that is the equivalent of having one cop on patrol for every 100,000 citizens.

"People overestimate Facebook's resources and underestimate just how much content Facebook handles," Antonio Garcia Martinez, a former product manager at Facebook who helped develop its ad targeting system, said in an email. "Facebook has to go through literally billions of posts (photos, text, check-ins, etc.) a day."

As a result, he says, Facebook "simply cannot manually review each and every news post." The company often ends up relying on its users to flag questionable content. Martinez says this can create a "time lag" before it gets the attention of Facebook staff.

Google faces a similar problem. Even as it ramps up hiring, YouTube does not have humans curating which videos appear in its trending lists because it has so many trending tabs being constantly updated all over the world.

As with so many things in the tech industry, the preferred solution is more technology, which allows the companies to keep operating at the massive scale that makes them attractive propositions to investors and advertisers.

Both Facebook and Google are investing in artificial intelligence solutions to clean up their platforms. AI may allow the companies to better police their platforms without having to hire hundreds of thousands of workers.

But if this kind of panacea arrives at all, it will be in a distant future. Zuckerberg has said it will take "many years to fully develop these systems." In the meantime, new conspiracy theories are waiting to trend.

Lafayette
Cloudy
51° wxIcon
Hi: 60° Lo: 39°
Feels Like: 51°
Kokomo
Cloudy
42° wxIcon
Hi: 59° Lo: 37°
Feels Like: 37°
Rensselaer
Cloudy
41° wxIcon
Hi: 57° Lo: 34°
Feels Like: 37°
Lafayette
Cloudy
51° wxIcon
Hi: 59° Lo: 36°
Feels Like: 51°
Danville
Cloudy
49° wxIcon
Hi: 61° Lo: 38°
Feels Like: 43°
Frankfort
Cloudy
50° wxIcon
Hi: 62° Lo: 38°
Feels Like: 50°
Frankfort
Cloudy
50° wxIcon
Hi: 60° Lo: 37°
Feels Like: 50°
Monticello
Cloudy
42° wxIcon
Hi: 60° Lo: 38°
Feels Like: 42°
Monticello
Cloudy
42° wxIcon
Hi: 58° Lo: 38°
Feels Like: 42°
Logansport
Cloudy
° wxIcon
Hi: 60° Lo: 36°
Feels Like: °
Warmest weather since December is ahead with good timing with the weekend rainfall...
WLFI Radar
WLFI Temps
WLFI Planner

WLFI is promoting fire safety with FREE smoke detectors

 WLFI and several local fire departments are helping with your fire safety this winter. CLICK HERE. 

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 660071

Reported Deaths: 12531
CountyCasesDeaths
Marion904161633
Lake48298874
Allen35720633
Hamilton31970396
St. Joseph29796510
Elkhart25331412
Vanderburgh21192377
Tippecanoe19927199
Johnson16312356
Porter15917269
Hendricks15785300
Clark11913180
Madison11717315
Vigo11562229
Monroe10300159
Delaware9824179
LaPorte9739196
Howard9038195
Kosciusko8539108
Bartholomew7424147
Hancock7399130
Warrick7399150
Floyd7180167
Wayne6622191
Grant6413157
Boone606888
Morgan6066124
Dubois5890111
Dearborn544466
Cass542899
Marshall5414104
Henry541392
Noble508476
Jackson464165
Shelby459890
Lawrence4174111
Gibson400981
Harrison397863
Clinton394453
Montgomery385083
DeKalb384378
Knox356285
Miami356163
Whitley348435
Huntington341876
Steuben337455
Wabash330576
Putnam328259
Ripley326461
Adams322149
Jasper314843
White297152
Jefferson293773
Daviess285096
Fayette271156
Decatur270188
Greene260780
Posey260431
Wells257174
Scott250050
LaGrange240770
Clay240344
Randolph225376
Spencer216930
Jennings214344
Washington209927
Sullivan202939
Fountain201042
Starke187250
Owen181953
Fulton177937
Jay177528
Carroll176218
Perry173335
Orange170950
Rush164322
Vermillion160141
Franklin159135
Tipton145941
Parke138615
Pike127432
Blackford120527
Pulaski106544
Newton96531
Brown94839
Benton91713
Crawford90313
Martin80114
Warren75312
Switzerland7527
Union66910
Ohio52911
Unassigned0433

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events