Crock-Pot is in hot water over 'This Is Us' plot twist

Caution: This post contains spoilers about the latest episode of NBC's "This Is Us."Until this week, ...

Posted: Jan 25, 2018 11:22 PM
Updated: Jan 25, 2018 11:23 PM

Caution: This post contains spoilers about the latest episode of NBC's "This Is Us."

Until this week, the Crock-Pot was nothing more than a hardworking kitchen appliance.

Now it's a central plot point on the NBC's hit show "This Is Us," implicated in the death of the family's beloved patriarch, Jack Pearson.

And Crock-Pot is on the defensive. It opened a Twitter account Wednesday to respond to angry fans, and it issued a lengthy statement defending its product and asking NBC for some help to correct the record.

Fans of "This Is Us" have waited two years to find out what killed Jack, played by Milo Ventimiglia. In the the final scene of Tuesday night's episode viewers watch him clean the kitchen after a Super Bowl celebration. He's careful to turn off the slow cooker used to prepare that night's chili, while his wife, Rebecca (Mandy Moore) and kids are asleep upstairs, but after he leaves the room the pot shorts out and sets the house on fire. The final shot is Jack's face when the blaze reaches his bedroom.

After the show, heartbroken fans on Twitter expressed their anger at the product for the death of the character.

"My mom just threw our crockpot out," tweeted one user.

The Crock-Pot brand didn't have a Twitter account until this week, when it launched one to to address the outcry and assure fans of its product's safety.

In a statement, a Crock-Pot spokesperson said it's important that "consumers understand and have confidence that all Crock-Pot slow cookers exceed all internal testing protocols and all applicable industry safety standards and regulations."

"Our hope is that the team at NBC's 'This Is Us' will help us spread factual information regarding our product's safety. While we know their primary mission is to entertain -- something they have continued to excel in -- we also feel they have a responsibility to inform," the spokesperson said. "Just like many fans, we will be watching next week's episode to see how Jack's story progresses and, regardless of the outcome, we want consumers first and foremost to know they are safe when using their Crock-Pot."

The spokesperson said the company has "never received any consumer complaints similar to the fictional events portrayed in [Tuesday's] episode."

Newell Brands, which owns the Crock-Pot brand, also makes Rubbermaid, Yankee Candle and Sharpie products.

Crock-Pot was introduced to the masses in 1971 by the Rival Company, according to Smithsonian. It caught on in the 1970s as more number of women took on careers and needed to spend less time in the kitchen.

Slow cookers are now ubiquitous. While Crock-Pot is one many brands that makes the appliance, but it's probably the best known. The slow cooker featured on Tuesday's episode, for example, does not have the Crock-Pot branding.

Related: 'This Is Us:' Jack's cause of death revealed and fans are heartbroken

The outrage online even compelled series creator Dan Fogelman, to tweet at fans about in defense of the appliance.

"Taking a moment to remind everyone that it was a 20 year old fictional crockpot with an already funky switch," Fogelman tweeted. "Let's not just lump all those lovely hardworking crockpots together."

The NBC drama is bringing in 15.6 million viewers overall this season and is the #1 entertainment show on broadcast TV in prime time's key advertising demographic of adults 18-49.

If the backlash doesn't die down soon, Crock-Pot may need NBC and "This Is Us" to intervene more vocally, said Andrew Gilman, founder of crisis communications firm CommCore Consulting Group.

"The show -- which is so popular, and has won Emmys -- may need to come to their defense," he said.

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 32437

Reported Deaths: 2030
CountyConfirmedDeaths
Marion9371546
Lake3347170
Cass15867
Allen135366
St. Joseph121834
Hendricks113567
Hamilton112391
Johnson1092104
Elkhart107028
Madison58259
Porter49521
Bartholomew48634
Clark47141
LaPorte41523
Tippecanoe3803
Howard37620
Jackson3681
Delaware35936
Hancock32327
Shelby32121
Floyd31539
Boone29335
Morgan27024
Vanderburgh2532
Montgomery23317
White2288
Decatur22431
Clinton2221
Grant19521
Noble19221
Harrison18821
Dubois1852
Henry1709
Greene16824
Warrick16528
Dearborn16421
Monroe16211
Vigo1507
Lawrence14623
Miami1391
Putnam1347
Jennings1284
Orange12422
Scott1183
Ripley1136
Franklin1068
Kosciusko971
Carroll932
Daviess8416
Marshall801
Steuben802
Wayne755
Newton7410
Wabash732
Fayette714
Jasper621
LaGrange622
Washington521
Fulton471
Jay460
Randolph453
Rush452
Jefferson421
Whitley412
Clay411
Pulaski400
Owen341
Sullivan331
DeKalb331
Brown331
Starke313
Perry260
Wells260
Huntington262
Knox250
Benton250
Tipton241
Crawford230
Blackford202
Switzerland190
Fountain182
Parke180
Spencer171
Posey160
Gibson142
Ohio130
Warren121
Adams121
Vermillion100
Martin90
Union80
Pike60
Unassigned0159
West Lafayette
Broken Clouds
70° wxIcon
Hi: 81° Lo: 64°
Feels Like: 70°
Kokomo
Overcast
68° wxIcon
Hi: 77° Lo: 62°
Feels Like: 68°
Rensselaer
Overcast
68° wxIcon
Hi: 79° Lo: 59°
Feels Like: 68°
Fowler
Overcast
68° wxIcon
Hi: 79° Lo: 60°
Feels Like: 68°
Williamsport
Overcast
69° wxIcon
Hi: 81° Lo: 62°
Feels Like: 69°
Crawfordsville
Overcast
65° wxIcon
Hi: 79° Lo: 63°
Feels Like: 65°
Frankfort
Overcast
69° wxIcon
Hi: 79° Lo: 63°
Feels Like: 69°
Delphi
Clear
68° wxIcon
Hi: 79° Lo: 61°
Feels Like: 68°
Monticello
Clear
68° wxIcon
Hi: 78° Lo: 60°
Feels Like: 68°
Logansport
Overcast
68° wxIcon
Hi: 78° Lo: 61°
Feels Like: 68°
Cooler, less humid weather ahead by the weekend.
WLFI Radar
WLFI Temps
WLFI Planner

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events