How Oprah built Oprah Inc.

Oprah built her multibillion-dollar career on her everywoman persona. But the reality is she's one of the savviest bu...

Posted: Jan 10, 2018 8:58 AM
Updated: Jan 10, 2018 8:58 AM

Oprah built her multibillion-dollar career on her everywoman persona. But the reality is she's one of the savviest business executives in recent memory.

She got her start anchoring local news in Baltimore and Nashville, Tennessee, in the 1970s and early 1980s.

In 1984, Winfrey began hosting a local talk show in Chicago and led it to the top of the ratings. Two years later, she relaunched her show for a national audience and snagged an Academy Award nomination for her role in the period drama "The Color Purple."

Widespread fame soon followed.

"I was beyond excited," Winfrey recalled while announcing the end of the program more than two decades later. "And as you all might expect, a little nervous."

Related: Oprah Winfrey is 'very intrigued' by the idea of running, says Gayle King

Winfrey's focus on "everyday people" struck a chord, and helped attract massive audiences that now hang on the media mogul's every word (and product).

National syndication also brought in big money. Oprah's show brought in $115 million in sales during its first two seasons, according to a 1995 Forbes profile of Winfrey.

It's unclear how much she has ultimately pulled in from her runaway hit talk show, but it's a lot: She owns Harpo, the show's production studio, so she reaped the rewards of her show's success.

The late movie critic Roger Ebert, a friend of Winfrey's who said he persuaded her to enter syndication, put it this way: She made the decision to syndicate her show immediately after he jotted down her potential earnings on a napkin.

"With simple, high-school-level math, you can now figure out how much Oprah Winfrey makes in a year for her show," he wrote in a 2005 column.

"Step 1: Estimate how much I made in a year, 20 years ago. Step 2: Carry out the other multiplications described above. Step 3: Times 20."

Winfrey continued to expand her influence -- and wealth -- over the decades.

She was among the first investors in the Oxygen network, a cable channel geared toward women. NBC Universal bought Oxygen for more than $900 million in 2007, according to The New York Times.

In 2000, she founded O Magazine, which now boasts a circulation of 2.4 million, most of which are paid subscriptions, according to recent figures from the publication.

She was instrumental in the launches of two nationally syndicated talk shows, "Dr. Phil" and "Dr. Oz." They're hosted by Phil McGraw and Mehmet Oz, who were frequent guests on her talk show. Her studio created both of their programs.

By 2003, Winfrey had cemented her legacy as an elite business executive. That February, she became the first black woman on Forbes magazine's "World's Richest People" list. Her listed net worth: $1 billion.

Her imprint also expanded in less tangible ways. She started an "Oprah's Book Club" segment on her television show that became massively influential for the publishing industry.

Time magazine in 2008 called the club a "ruthlessly influential marketing vehicle, with the power to fundamentally alter bestseller lists."

She hasn't slowed down. Winfrey made one of her most ambitious plays in 2011, when she launched her television project, the Oprah Winfrey Network.

Although OWN has not been a major success, its ratings have improved in recent years. And it has been valued in the hundreds of millions of dollars. Winfrey's production company sold a 24.5% stake to Discovery Communications for $70 million last December.

Winfrey has also branched out into other products. She partnered with Kraft Heinz on a line of refrigerated soups and side dishes that rolled out to grocery stores nationwide last September.

Related: Oprah's Golden Globes speech sends Weight Watchers stock soaring

And then there's Weight Watchers. A little over two years ago, Winfrey bought 10% of the struggling company for $43 million.

Since then, enrollment has boomed by nearly 1 million members. Her stake in the company was worth more than $344 million last November.

Oh, and Weight Watchers is still on the rise. Shares spiked 13% on Monday after her much-buzzed-about Golden Globes speech.

Winfrey's total wealth is now estimated to be about $2.8 billion, according to Forbes. That makes her one of the richest celebrities in the country.

--CNNMoney's Brian Stelter contributed to this story.

West Lafayette
Clear
34° wxIcon
Hi: 48° Lo: 32°
Feels Like: 34°
Kokomo
Clear
34° wxIcon
Hi: 47° Lo: 31°
Feels Like: 27°
Rensselaer
Clear
34° wxIcon
Hi: 47° Lo: 31°
Feels Like: 26°
Fowler
Clear
34° wxIcon
Hi: 46° Lo: 31°
Feels Like: 26°
Williamsport
Clear
34° wxIcon
Hi: 48° Lo: 30°
Feels Like: 34°
Crawfordsville
Clear
32° wxIcon
Hi: 48° Lo: 31°
Feels Like: 32°
Frankfort
Clear
35° wxIcon
Hi: 48° Lo: 31°
Feels Like: 30°
Delphi
Clear
34° wxIcon
Hi: 47° Lo: 30°
Feels Like: 27°
Monticello
Clear
34° wxIcon
Hi: 49° Lo: 30°
Feels Like: 27°
Logansport
Clear
32° wxIcon
Hi: 46° Lo: 29°
Feels Like: 24°
Clouds Build Sunday Ahead Of Snow
WLFI Radar
WLFI Temps
WLFI Planner

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 324537

Reported Deaths: 5594
CountyCasesDeaths
Marion44186858
Lake28094462
Allen18660301
Elkhart17663230
St. Joseph17256234
Hamilton13612170
Vanderburgh10028121
Tippecanoe896729
Porter855386
Johnson6718169
Hendricks6412158
Vigo625889
Monroe550450
Clark531078
Madison5239122
Delaware5075103
LaPorte481196
Kosciusko475941
Howard364177
Bartholomew335365
Warrick335372
Floyd329478
Wayne325678
Marshall311846
Cass303931
Grant287150
Hancock272957
Noble264946
Henry256437
Boone255054
Dubois245631
Dearborn228231
Jackson226334
Morgan221243
Gibson194926
Knox193021
Shelby192656
Clinton185421
DeKalb183932
Lawrence183849
Wabash172821
Adams172422
Miami170815
Daviess163145
Fayette153734
Steuben153414
Jasper151713
Montgomery149327
Harrison147624
LaGrange146131
Ripley145815
Whitley142314
Huntington133510
Decatur132543
Putnam131128
White131022
Wells130130
Clay130023
Randolph128121
Posey125816
Jefferson124116
Scott114520
Greene106053
Sullivan102716
Jay101913
Starke95022
Jennings90414
Spencer8908
Fulton87519
Perry85121
Fountain8228
Washington8127
Franklin73427
Carroll71913
Orange70028
Vermillion6607
Owen6468
Tipton60327
Parke6026
Newton57812
Rush5708
Blackford56612
Pike52719
Pulaski41815
Martin3705
Benton3643
Brown3574
Crawford3081
Union2782
Switzerland2655
Warren2562
Ohio2387
Unassigned0266

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events