SEVERE WX : Flood Warning View Alerts
CLOSINGS: View Closings

Weight Watchers soars on DJ Khaled endorsement

Weight Watchers enjoyed an epic boost from Oprah Winfrey. Will it get an even bigger bump from DJ Khaled?Share...

Posted: Jan 3, 2018 12:39 AM
Updated: Jan 3, 2018 12:39 AM

Weight Watchers enjoyed an epic boost from Oprah Winfrey. Will it get an even bigger bump from DJ Khaled?

Shares of Weight Watchers rose more than 6% on Tuesday after the company signed the insanely popular global music star and producer to be a "social media ambassador."

DJ Khaled says he's lost 20 pounds on the program, and he's touting it to his legions of followers -- 3.4 million on Facebook, 3.92 million on Twitter, 8.9 million on Instagram and a reported 3 million to 4 million views for his Snapchat posts.

The stock surge is similar to what happened after Winfrey disclosed she had started to lose weight (while still eating her beloved bread) on Weight Watchers. Weight Watchers shares soared nearly 300% in 2017.

Of course, it helped that Winfrey also bought a 10% stake in Weight Watchers and joined its board in addition to becoming a celebrity spokeswoman. (Winfrey acquired her shares for $43 million in October 2015. That investment is now worth $282 million.)

But DJ Khaled -- whose given name is Khaled Mohamed Khaled -- could help Weight Watchers reach an even younger audience than Winfrey did, not to mention more men.

"Being healthier is not just about weight anymore. It's about overall health and wellness -- being your best self," Weight Watchers CEO Mindy Grossman, who joined the company from HSN last year, said in a statement.

By capturing and sharing his process, (DJ Khaled) will enliven and inspire his community, showing that it's possible to integrate healthy habits into your life," Grossman added.

Related: The Oprah effect is stronger than ever at Weight Watchers

Weight Watchers hopes signing DJ Khaled will also boost its new WW Freestyle program, which expands its famous "zero points" offerings beyond fruits and vegetables to things like eggs, beans, chicken and seafood.

The company added that DJ Khaled will work with a Weight Watchers coach and use its mobile app to keep track of his fitness and health goals.

There was nothing in the news release from Weight Watchers about whether DJ Khaled was also receiving Weight Watchers stock (or other forms of payment for that matter) to endorse the company.

But if he is getting even a fraction of what Winfrey got to tout its food and other weight loss products, then DJ Khaled could wind up with a slimmer physique and a fatter bank account.

West Lafayette
Partly Cloudy
47° wxIcon
Hi: 59° Lo: 34°
Feels Like: 41°
Kokomo
Cloudy
47° wxIcon
Hi: 56° Lo: 33°
Feels Like: 41°
Rensselaer
Partly Cloudy
45° wxIcon
Hi: 56° Lo: 33°
Feels Like: 39°
Fowler
Partly Cloudy
47° wxIcon
Hi: 57° Lo: 35°
Feels Like: 41°
Williamsport
Partly Cloudy
47° wxIcon
Hi: 59° Lo: 35°
Feels Like: 43°
Crawfordsville
Partly Cloudy
46° wxIcon
Hi: 58° Lo: 35°
Feels Like: 40°
Frankfort
Cloudy
46° wxIcon
Hi: 58° Lo: 33°
Feels Like: 40°
Delphi
Cloudy
46° wxIcon
Hi: 59° Lo: 34°
Feels Like: 40°
Monticello
Mostly Cloudy
46° wxIcon
Hi: 60° Lo: 37°
Feels Like: 40°
Logansport
Cloudy
46° wxIcon
Hi: 57° Lo: 33°
Feels Like: 41°
Tracking more rainfall, then a stretch of below normal temperatures next week (for a change)...
WLFI Temps
WLFI Planner

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 1012606

Reported Deaths: 16567
CountyCasesDeaths
Marion1360682133
Lake667261170
Allen58341804
Hamilton46545468
St. Joseph44627619
Elkhart36101512
Vanderburgh32358482
Tippecanoe28053261
Johnson25224447
Hendricks23977362
Porter23018367
Madison18848412
Clark18640254
Vigo17562304
Monroe15340199
LaPorte15249252
Delaware15135264
Howard14839292
Kosciusko12433149
Hancock11788177
Bartholomew11712180
Warrick11314188
Floyd11149216
Wayne11036254
Grant10159220
Morgan9512178
Boone8976116
Dubois8291132
Henry8265155
Dearborn824793
Noble8075106
Marshall7995135
Cass7569123
Lawrence7494172
Shelby7236117
Jackson701990
Gibson6621115
Harrison653293
Huntington6456100
Knox6429107
DeKalb6375102
Montgomery6304112
Miami596298
Putnam584879
Clinton579772
Whitley569756
Steuben568677
Jasper537681
Wabash5372104
Jefferson513997
Ripley502587
Adams484876
Daviess4692115
Scott440576
Greene428496
Clay427760
Wells426388
White421365
Decatur4182105
Fayette407587
Jennings390763
Posey377944
LaGrange362779
Washington360551
Randolph348199
Spencer341243
Fountain337060
Sullivan331252
Starke319871
Owen316271
Fulton315868
Orange295564
Jay286446
Franklin266743
Perry265852
Rush264432
Carroll262534
Vermillion260554
Parke232429
Pike229744
Tipton229359
Blackford195143
Pulaski184757
Newton160448
Crawford160226
Benton151417
Brown147547
Martin139819
Switzerland135611
Warren121416
Union107316
Ohio85013
Unassigned0545

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events