STREAMING NOW: Watch Now

Inside Nigeria's million dollar wedding industry

As the year draws to a close, wedding season in Nigeria begins.Getting married in Africa's most populous count...

Posted: Dec 17, 2017 3:03 PM
Updated: Dec 17, 2017 3:03 PM

As the year draws to a close, wedding season in Nigeria begins.

Getting married in Africa's most populous country is big business and said to be worth millions of dollars, according to market research group, TNS Global.

The Nigerian wedding industry is growing fast and worth millions of dollars

Guest lists can go up to 1000 guests

Nigerian wedding can cost up to $9,460-$13,515 with guest lists matching the super-sized budgets.
Some weddings in the country cater for an average of 1000 guests.

"You can have five million Naira ($13,869.65) at one end of the spectrum, 20 million Naira ($55,478.60) in the middle and it can even get as high as 100 million Naira ($277,393)," prominent wedding planner Funke Bucknor tells CNN.

When the son of one of Africa's richest women, Folorunsho Alakija, got married in June, he had a lavish $6 million wedding at the prestigious Blenheim Palace in the United Kingdom.

UK media reported that the ceremony featured one million roses by celebrity florist Jeff Leatham, a 12ft-tall cake and a performance by American artist Robin Thicke in the $43,000 venue.

"Nigerian weddings are constantly evolving and each is peculiar," says events planner Leslie of 3a Event Solutions.

"Oftentimes the average number of guests expected differ from the actual number that turns up because Nigerian weddings are typically a communal affair and gatecrashing is presumed normal."

Fastest growing industry?

The wedding industry is considered one of the major contributors to Nigeria's economy.

It is credited for creating entire industries that didn't exist or were previously unprofitable, such as makeup artists and luxury toilet hire companies.

Nigeria recently played host to the largest wedding related gathering in Africa, Wed Festival attracting around 10,000 attendees.

"The wedding industry has played a huge role in makeup artistry and it's something we should be thankful for," says Jide of St. Ola, a celebrity makeup artist who says he charges a minimum of $1000 for bridal makeup.

Fashion designers have also benefited hugely from Nigeria's wedding boom. In previous years, wealthy brides would travel abroad to buy their wedding gowns but they are now turning to homegrown designers such as Mai Atafo and Ogugua Okonkwo of Style Temple.

It has also become fashionable for Nigerian couples to create hashtags around their weddings. Social media savvy couples want their weddings to trend on the various platforms such as Instagram and that means creative images, which can cost up to $1500 to $5000, according to wedding photographer Bayo Lawson.

Big budget brides

Some believe the trend for grand weddings in the country is driven by a desire to appear on aspirational online blogs and wedding magazines such as Bellanaija and Aisle Perfect where society weddings are featured regularly.

"Aisle Perfect caters to tasteful, glamorous weddings so I can see how it has fueled some of the desire," says editor-in-chief, Kunbi Odubogun.

"I think it's more of a mutually- fed relationship of demand and supply."

West Lafayette
Clear
80° wxIcon
Hi: 88° Lo: 69°
Feels Like: 85°
Kokomo
Clear
79° wxIcon
Hi: 85° Lo: 67°
Feels Like: 82°
Rensselaer
Scattered Clouds
79° wxIcon
Hi: 86° Lo: 66°
Feels Like: 82°
Fowler
Scattered Clouds
79° wxIcon
Hi: 86° Lo: 67°
Feels Like: 82°
Williamsport
Clear
81° wxIcon
Hi: 87° Lo: 68°
Feels Like: 88°
Crawfordsville
Clear
76° wxIcon
Hi: 87° Lo: 68°
Feels Like: 77°
Frankfort
Clear
76° wxIcon
Hi: 85° Lo: 67°
Feels Like: 76°
Delphi
Scattered Clouds
80° wxIcon
Hi: 86° Lo: 68°
Feels Like: 84°
Monticello
Scattered Clouds
80° wxIcon
Hi: 86° Lo: 67°
Feels Like: 84°
Logansport
Clear
79° wxIcon
Hi: 85° Lo: 66°
Feels Like: 82°
Active Weather Pattern for the Work Week.
WLFI Radar
WLFI Temps
WLFI Planner

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 74328

Reported Deaths: 3041
CountyConfirmedDeaths
Marion15860725
Lake7570275
Elkhart484384
Allen3902163
St. Joseph350081
Hamilton2763104
Vanderburgh196313
Hendricks1887108
Cass17959
Johnson1757118
Porter131639
Clark123347
Tippecanoe121111
Madison97965
LaPorte91130
Howard89065
Kosciusko85212
Bartholomew79347
Marshall78422
Floyd77946
Monroe75630
Delaware73052
Dubois69612
Boone67846
Noble67829
Hancock66038
Vigo65110
Jackson5865
Warrick58130
LaGrange55910
Shelby55327
Grant52630
Dearborn50828
Morgan47634
Clinton4343
Henry38320
Wayne37710
White36910
Montgomery35421
Lawrence34627
Harrison33823
Decatur33732
Putnam2888
Miami2742
Daviess27320
Scott26810
Greene25034
Jasper2432
Franklin24214
DeKalb2324
Gibson2254
Jennings22512
Steuben2103
Ripley2087
Carroll1912
Fayette1897
Perry18612
Starke1787
Orange17124
Posey1710
Wabash1693
Fulton1682
Wells1682
Jefferson1632
Knox1540
Whitley1526
Washington1401
Tipton13810
Spencer1363
Sullivan1261
Huntington1223
Randolph1224
Clay1215
Newton11810
Adams1012
Jay910
Owen901
Pulaski831
Rush804
Fountain742
Brown731
Ohio655
Blackford642
Benton610
Pike530
Switzerland520
Vermillion520
Parke511
Crawford450
Martin450
Union410
Warren221
Unassigned0206

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events