SEVERE WX : Flood Warning View Alerts
STREAMING NOW: Watch Now

Silicon Valley Tech Firms Hiring Models For Holiday Parties

Glitz has always been a trademark of the holiday parties this time of year in Silicon Valley.And while it has ...

Posted: Dec 10, 2017 9:25 PM
Updated: Dec 10, 2017 9:25 PM

Glitz has always been a trademark of the holiday parties this time of year in Silicon Valley.

And while it has calmed down considerably since the wild pre-bubble days when Netscape, Yahoo and others tried to out do each other with themed gatherings and special appearances by rock stars, one trend has continued.

This holiday season, Bay Area tech firms aren't just inviting guests to their holiday gatherings, they are also hiring them. The only requirements are that they are young, attractive men and women.

To accomplish this goal, some high tech firms are hiring models to hang out and add glitz and glamour to their year-end soirees.

"I've been going to tech parties for years and there were some guests that I was a little bit suspicious about," Bloomberg tech reporter Sarah Frier told KPIX 5 while recalling a recent holiday party she attended. "I got a tip this year on a model who was being paid a $150 an hour to attend a holiday party for one of the bigger companies in New York."

In her research, Frier found models being hired by tech companies to attend parties for as much as $250 an hour to mingle with employees and pretend they were invited guests.

Frier said the ruse used to blend in the models can be quite extensive.

"In some cases, the models are given a specific name of an employee or a back story that they're supposed to comply," she said. "From there the models sign NDA's (non-disclosure agreements) saying that they'll never talk about what happens at the party."

Olya Ishchukova is the CEO for a company called Models In Tech. Her models help tech companies at trade shows to promote their products.

She told KPIX 5 she has turned down jobs for her models when it comes to parties.

"They requested to have models wear pink panther leather suits so I told them that this is something that we cannot provide," she said.

Diana Solatan, a tech entrepreneur who holds sexual harassment workshops, called the holiday hiring trend part of "the new Hollywood" mentality in the Valley.

"The things that came with Hollywood are now brought to Silicon Valley which is a lot of the glamour and the sexiness," she said.

Frier told KPIX 5 she sees the trend as a characteristic of a male dominated industry.

"This is a way that companies are trying to not only deal with the gender ratio at parties, but make sure that they retain these guys," she said.

Frier said model agencies have told her it's been a record year for tech companies hiring models.

Lafayette
Clear
27° wxIcon
Hi: 50° Lo: 26°
Feels Like: 27°
Kokomo
Clear
21° wxIcon
Hi: 47° Lo: 22°
Feels Like: 21°
Rensselaer
Clear
23° wxIcon
Hi: 47° Lo: 22°
Feels Like: 23°
Lafayette
Clear
27° wxIcon
Hi: 48° Lo: 23°
Feels Like: 27°
Danville
Clear
27° wxIcon
Hi: 49° Lo: 26°
Feels Like: 19°
Frankfort
Clear
23° wxIcon
Hi: 48° Lo: 24°
Feels Like: 23°
Frankfort
Clear
23° wxIcon
Hi: 46° Lo: 23°
Feels Like: 23°
Monticello
Clear
21° wxIcon
Hi: 48° Lo: 24°
Feels Like: 21°
Monticello
Clear
21° wxIcon
Hi: 47° Lo: 23°
Feels Like: 21°
Logansport
Clear
23° wxIcon
Hi: 47° Lo: 23°
Feels Like: 23°
Dry, mild conditions continue
WLFI Radar
WLFI Temps
WLFI Planner

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 663511

Reported Deaths: 12633
CountyCasesDeaths
Marion908511647
Lake48510882
Allen35951638
Hamilton32138398
St. Joseph30096513
Elkhart25423417
Vanderburgh21283379
Tippecanoe20096203
Johnson16380360
Porter16009272
Hendricks15855300
Clark11999181
Madison11764319
Vigo11636230
Monroe10363163
Delaware9854179
LaPorte9790197
Howard9075198
Kosciusko8574111
Bartholomew7479147
Warrick7430151
Hancock7418132
Floyd7226170
Wayne6645192
Grant6437157
Boone610389
Morgan6103125
Dubois5923111
Dearborn549068
Cass545899
Marshall5432105
Henry542593
Noble510178
Jackson465167
Shelby461490
Lawrence4189113
Gibson401781
Harrison401064
Clinton396553
Montgomery388483
DeKalb386478
Miami357663
Knox357585
Whitley349837
Huntington346277
Steuben339255
Wabash332376
Putnam331159
Ripley327762
Adams323949
Jasper317043
White297452
Jefferson295474
Daviess285596
Fayette271956
Decatur271088
Greene261680
Posey261431
Wells258575
Scott251250
Clay241544
LaGrange241270
Randolph225576
Spencer218030
Jennings215744
Washington212127
Sullivan203639
Fountain201842
Starke188451
Owen182853
Fulton179337
Jay178328
Carroll176519
Perry173435
Orange171150
Rush165322
Vermillion160842
Franklin159535
Tipton146841
Parke139416
Pike127833
Blackford120727
Pulaski106744
Newton96632
Brown95139
Benton92213
Crawford91013
Martin80214
Warren75814
Switzerland7558
Union67310
Ohio53911
Unassigned0433

COVID-19 Important links and resources

As the spread of COVID-19, or as it's more commonly known as the coronavirus continues, this page will serve as your one-stop for the resources you need to stay informed and to keep you and your family safe. CLICK HERE

Closings related to the prevention of the COVID-19 can be found on our Closings page.

Community Events