Anti-Rx overdose campaign hits Indiana highways

INDIANAPOLIS (AP) - Drivers along some Indiana highways soon will be met with the message that every 25 minutes someone dies from a prescription drug overdose in the U.S.

Attorney General Greg Zoeller said Monday that 10 billboards are going up in Marion, Allen, Monroe, Jackson and Scott counties as part of a campaign to fight prescription drug abuse. He says that's the nation's fastest growing drug problem.

Indiana State Department of Health data shows more than 650 Hoosiers lost their lives to drug overdoses in 2010.

A new Prescription Drug Abuse Task Force consisting of lawmakers, police, health officials, pharmaceutical representatives and others met for the first time last week.